1. Cultivate an environment in which the permanent institutions of family and religion can flourish and fulfill their role in maintaining ordered liberty in America.
2. Develop the best research and accompanying rhetoric that will strengthen and unify the current pro-family constituency and win over new target audiences to preserve the institution of traditional marriage and restore the family to its central role.
3. Unite religious and economic conservatives more effectively around the goal of restoring the family to its central role, both legally and culturally, and reviving religious liberty.
4. Shape a healthy public discourse that appreciates the historic and continuing significance of religion and moral virtue in American civic life.