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Minority Participation in the Next American Century
By Henry Cisneros It is a pleasure for me to be asked to speak at
The Heritage Foundation and particularly on the theme that has been
assigned to me. My task t oday is to discuss the Hispanic
community's sense of empowerment in economic terms. But I would
-like to begin by placing the subject in a larger context - in a
more global and historic context - because I believe that the
growth and development of the Hi s panic community is a subject of
broader importance beyond Hispanics only. This growth and
development is going to shape the destiny of the na- tion into the
next century and well beyond that. In recent years it has become
common to speak of the "Decade of the Hispanics." Ile news media
and Madison Avenue hype in the 1980s suggested that the '80s was
that decade. It is misleading in several respects. First of all, it
is too early for the Hispanic community to have sufficiently
blossomed politically and econ o mically to define a Hispanic
decade as early as 1980. But secondly, even the use of the device
of a decade is misleading. Because what lies ahead for the Hispanic
community is continual expansion in the decades and the generations
to come. When I speak to audiences around the country, and in
particular to college audiences, I fre- quently ask them whether
they believe that at the mid-point of the next century - 2050 or
roughly 60 years from now - the United States will indeed be the
premier power that we a r e today: an economic power, an
intellectual leader, and a democratic ideal - in short, the premier
nation. I find it disappointing that never more than about 10
percent of the audience believe that in the midpoint of the next
century the United States wil l be in that position. When I ask who
they believe the premier nation will be, many respond Japan or a
group of Asian trading countries that includes Korea, Hong Kong,
Singaporejaiwan, Thailand, Malaysia, and potentially China. Others
respond that the prem i er power will be Germany, which will lead a
united European bloc. Still others believe there will be no premier
nation but a new confederation or network of trading regions that
includes Europe, the Americas, and Asia. Some college students
suggest that n a tion-states will not dominate at all, but rather a
new configuration of multi-national companies will dominate.
But,clearly, most ascribe a different role to the United States
than the one that we play today. Pessimistic Responses. I then ask
the 90 perce n t of people in these audiences why they believe that
we in the United States will not be in the leading position. It is
very disappoint- ing when college students academics, business
leaders, and others respond so pessimistically, because it becomes
a kin d of self-fulfilling prophecy. That is to say, people are
unwilling to ex- tend themselves as is necessary for our nation to
remain strong. These individuals do not in- herently believe that
it is possible for them to generate those subtle attitudinal chan
ges that result in individuals taking care of themselves as the
nation starts on a downward slide.
Henry Cisneros, former mayor of San Antonio, Texas, is Chairman
of the National Civic Lzague. He spoke at The Heritage Foundation
on December 13,1990. ISSN 0272-1155. 01991 by The Heritage
Foundation.
When I ask these individuals why they believe the United States
will not continue to be the leading power, they cite as reasons our
nation's inability to achieve a national consensus, the lack of
unity, the fai lure of our educational system, the lack of
discipline in the workplace, productivity-related problems, our
inability to come to terms with the issue of race, and the
development of a permanent underclass. There are probably twenty
different reasons that a re cited, but what all these problems boil
down to is a sense of the divisions in our society. I would like to
begin my discussion today by talking about that sense of division
in our country and the unifying role that the Hispanic community
can play over the long haul. I believe it is very important for an
organization like The Heritage Foundation to force it- self through
the discipline, through the process of thinking in really truthful
ways about the reality of life in America today, to go beyond the a
b straction, create plausible solutions, and really test them in
the reality of what exists in our world. I am not one normally
associated with the politics of The Heritage Foundation, and I
appreciate this opportunity to share my sincere insights. Two Fram
e works. Many ways exist to analyze the divisions in American
society. One can use many templates to structure them: divisions
along the lines of race, income, ethnicity, geography, urban or
suburban, sunbelt versus rust belt. But the most useful way to vie
w the divisions in our country is to speak in terms of two
different frameworks which organize for- ces on both sides. In my
own view, what we are really talking about is an America that is,
on the one hand, a product of the set of forces driven by technol o
gy and economics. And, on the other hand, we're an America that is
driven by the forces of population and demographics. Ile first
paradigm is more than just technology; it is more than just
business reality. It is a new country, a new economy, a new set o f
organizing principles for the society. These prin- ciples are
bringing us to a different place, not just changing the way we do
business or com- municate, but changing the way we think and
educate ourselves, and changing the way we or- ganize not only ou r
private institutions, but also our governmental institutions. These
are forces characterized by the speed of communication: businesses
organized around information systems and supplying information to
decision makers. This is a world characterized by glo b al
interconnectedness, with trading states interlocked by their
trading and financial systems. It involves the ease of transport,
which uproots us. This speed of com- munication not only makes it
possible to be in Washington today and Los Angeles this eve - ning,
but in many communities it also moves people so rapidly that it is
impossible really to anchor people's politics or sense of civic
involvement. It is -a society that is technology driven, in which
the availability of the tools of technology dictate s success. It
is quality oriented, and quality becomes a premium. In this world
where skills are related to the software program- mer or the very
complex financial transaction, there is room only for people who
are the very best. A lot of other concerns ta k e back seats. Our
technology driven world also is charac- terized by increasingly
complex services that people cannot learn just with education or
on- the-job training. It requires two or three levels of
sophistication bpyond that. All of this has also cr e ated a
society that increasingly is decentralized. The decentralization of
responsibility is occurring across the board. We see parallels be-
tween small entities in business that can perform in lean and rapid
fashion far better than large corporations ca n. We see
governmental authority and responsibility pressed further down the
system. This decentralized society places a premium on
entrepreneurship and in- novation, a priority on proficiency and
skill, and technological literacy. Organization, dis-
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cipline, focus, and efficiency are attributes of individuals who
can perform in this World. These individuals are technically
skilled, competitive, and aggressive. They have the interper- sonal
skill of the analyst, the bargainer, the negotiator. They als o
have a capacity for handling ambiguity and articulating a new
organizational vision. This technology-driven world has contributed
to the unraveling of the bureaucratic, central- ly planned empires
of Eastern Europe. It is the force of this changing; wor l d that
makes pos- sible discussion about a free trade relationship with
Mexico and the nations within this hemi- sphere. This force has
created individuals who are increasingly well informed and in
charge of their own destinies. In the United States, we a r e
witnessing a transition from a nation de- pendent upon natural
resources to a nation driven by the infusion of technology; from
the processing industries to services; from large employers to
entrepreneurship; from slow change to very rapid change; from g
lobal independence to almost complete interconnected- ness; from
the states as dominant in their own realms to a competitive world
in which all levels of government compete with each other in
entrepreneurial ways, from authority which was top-down and cen t
ralized to a diffused system of increased local and
individual-based decision making. And our nation is witnessing a
transition from recipe-book solutions handed down in the New Deal
tradition, to innovative solutions from informed individuals who do
not n eed anyone to decide things or interpret things for them. Our
nation is moving from a labor force that used to be valued for its
strong arms and its strong back to a labor force that must be
technically proficient. We are changing from a society that can s
urvive with weak educational systems to one that needs the
strongest education possible, from a world in which the elite
decided things to a world in which informed individuals are
independent. All of these forces are shaping a new kind of economy,
a new s et of governing values, new relationships between
individuals, and new challenges for our educational system.
Demographic Change. But there is another framework, another
paradigm. Ibis paradigm is characterized by massive demographic
change with several f o rces on a potential collision course. One
of these demographic forces is the aging of traditional American
populations. The 1990 census will tell us that for the first time
in American history we have more persons over 65 years of age than
teenagers. Ile c ensus will tell us that the fastest-growing age
group over the last decade has been people entering their eightieth
year. These elderly Americans will represent a greater percentage
of the total population not only because people are living longer,
but be c ause of slower birth rates among traditional American
populations. This is going to be perhaps the most important
demographic reality of the next century. It will greatly affect
this nation, which has always regarded itself as essentially
youthful, at lea s t in ideas, and vigorous in thinking about the
future. That is not to suggest that those elderly in- dividuals
will not be able to keep us youthful in our thinking. But much of
the political evidence of recent years suggests that the elderly
population's c oncern about income security, property taxes, school
bond issues, and other things related to raising funds for
government will be much more difficult to arouse. It is also true
that this elderly population may have a more difficult time
adjusting to the d emands for rapid change.. This population will
be rooted, in some sense, in an older set of as- sumptio'ns about
the nature of relationship with government, social security
systems, and so forth. Just as important is that America's younger
population will be decidedly different - in- creasingly Hispanic,
Asian, and African-American. It is no accident that the mayors of
300 of
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the largest American cities, including the two largest - New York
and Los Angeles'- are African-American, nor that the mayors of the
largest cities in the South - Atlanta, Birm- ingham, and New
Orleans - are African-American. It is not an accident that th e
mayor of Miami is a Cuban-American, and that the mayor of Denver
was Mexican-American, or that coalitions of minority voters have
organized to elect mayors in cities like San Diego, Hous- ton,
Dallas, San Antonio, El Paso, and Hartford. Changing Regions. If
you were to examine, for example, the 22 million Americans who are
of Latino heritage and placed them where you could see the whole
group with a sweep of your eye, almost 40 percent of the people you
would be looking at would be under sixteen years of a ge. These
demographics, which are changing America's cities, will soon change
en- tire regions. Ile Rand Corporation tells us, for example, that
in California by the year 2000, 46 percent of the population - in
the largest state in America -will be Hispan i c, Asian, and black.
Sixty-five percent of the population of San Francisco County and 60
percent of the population of Los Angeles County, not the city of 3
million but of the larger county of 8 mil- lion, will be non-white.
Forty percent of the traditiona l conservative population of Orange
County, California, and 73 percent of the population of rural areas
like the Imperial Valley is Hispanic, Asian, and African-American.
The Rand Corporation also tells us that in the year 2000, 92
percent of the people of California will live in a county that is
at least 30 percent Hispanic, Asian, and African-American. One of
the major demographic factors obviously is the growth of the
Hispanic community. Hispanics are located primarily in states that
are growing economic a lly, so that riding the crest of this growth
will mean unusually strong economic opportunities. But for the
moment, the economic dynamics are also troubling. A report of the
Journal of the American Me&cal Association states a troubling
relationship betwee n structural changes in the economy that have
been insufficient to create jobs for working people and the kinds
of jobs that Latinos are qualified for today. "Latinos as a com-
munity depend more on blue-collar, industrial work than does the
general popula t ion. As the number of jobs in manufacturing
decline, particularly in New York and California, Latinos, are
taking low-wage jobs in service industries such as fast-food
restaurants that offer few op- portunities for advancement and no
fringe benefits. Rese a rchers need to look at how struc- tural
changes such as these are creating an underclass of impoverished
Latinos." In other words, the structural changes in the economy may
be insufficient to carry those who are in the lower rungs of the
economic ladder. T his is a part of the larger economic dynamic
matched to the growth of Utinos as a population group, which
creates a troubling reality at this time. I have tried to describe
two frameworks of our country. One of them, obviously, very op-
timistic. When one reads my friend John Naisbitt's work or Alvin
Toffier's work, one gets a sense that so much will be possible with
the exploding reality of new technology and economic opportunities.
But then the juxtaposition of very troubling population numbers
cer- tain l y gives one pause. Can these two frameworks exist in
the same country and the same states and the same cities? They do.
Can they possibly exist at the same time? They do. Are they in
conflict? Yes, but they don't have to be. We can find ways to
harness th e essential principles of this pulling engine of
economic opportunity and make it work for those who have less
opportunity. America's world economic leadership and our national
security itself are dependent on our ability to innovate and create
new product s. Let me describe, not in my own words, but in the
words of the American Council of Education, what I mean. "Insuffi-
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cient supplies of Ph.D.s would be disastrous, because such
researchers provide industry with the innovation and product
development needed to compete in a growing, world-wide economy. The
country's population of high school white males, the traditional
source of scien- tists and engineers, is shrinking. Meanwhile, the
growing population of young women and minorities isn't showing eno
u gh of an increase in science and engineering." Shrinldng Source.
If there ever were a kind of mathematically predictable process,
that is it. The country needs Ph.D.s, researchers, scientists,
analysts, technicians, and engineers in order to innovate to c o
mpete and deal with national security concerns. Yet, the
traditional source from which those professions come is shrinking:
white males. Only 15 percent of the people entering the work force
in the first decade of the next century will be white males. Eig h
ty-five percent will be women and minorities. The traditional
source of that population is shrinking, yet we confront the reality
of no replacements. How is it possible to generate scien- tists and
engineers that we need from city schools with 30 percent d ropout
rates in those population groups? It is not possible, certainly, to
take a high school dropout and convert him into a Ph.D. researcher
at the magnitude we need. The question is, "How do we create a
better pipeline?" Today, my central message to Ile Heritage
Foundation and its leadership is the whole issue of ethnic
concerns. That message is that maintaining America's
competitiveness has to do in large part with how we deal with
ethnic relations and race - the whole set of issues that come under
the r ubric of upward mobility for the disadvantaged. It is no
longer enough to say that we must do this because the Constitution
dictates certain standards of fairness: that is to say, there are
legal sanctions if we do not. That is not the right rationale. It
is no longer good enough to say we ought to do this because our
Judeo-Christian tradition teaches us com- passion for unfortunate,
disadvantaged people. Fundamentally what we're talking about now is
how this country prospers, how this country competes, an d how this
country survives in its present role in the world into the next
century. It is not possible to carry on our shoulders the burden of
a permanent underclass of 10 or 15 or 20 million people relegated
to the pathologies of school-dropout rates, hig h unemployment,
teenage pregnancies, and drug ad- diction, and still make this
country work in a global context. It is not mathematically possible
to do that. Harnessing Values. Obviously, the first set of policy
issues revolves around education. What I wo u ld like to suggest,
with respect to two or three themes here, is that we must really
try to understand the virtues, the values unleashed by this
technology and economic framework of our changing society. These
values are associated with decentralization, e ntrepreneurship, and
with individuals who are capable of quick thinking, innovation,
creativity, and so forth. We must try to capture and harness those
values and make them work as we address policy questions that
relate to our disadvantaged populations. I n education, for
example, it is clear what we need to be doing is to empower the
local school officials from the level of principal to be
entrepreneurs, to set the standards for attendance, for morale, for
teacher performance, and for the internal working s of schools in
terms of the collegial relationship in organizing curriculum. The
involvement of parents is key. So, too, is the role of teachers in
helping teach others in the classroom and also focusing on creating
a child- centered environment. That is an overused phrase but the
best that I have seen about the most promising and hopeful thing in
education is heard in the works of Dr. James Comer of Yale
University.
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Dr. Comer is a child psychologist, who in the course of his work
with children saw the de- gree of overlap between educational
dysfunction and overall trauma, and lack of support and community
for children. Dr. Comer is a gentleman of about 65 years of age,
African- American, who describes his own upbringing in his works.
He recalls that h i s mom was home at three in the afternoon when
he came home from school. She was able to have a snack ready for
him before he was sent out to play for a while, but only on the
assurance that he would be back home to do his homework,
supervised, in a few ho u rs. His father went to the same church as
the principal of the school and young James knew that they
discussed him from time to time. His mother went to the same
grocery store as his teacher and saw her from time to time, and
both parents were involved in the local school as much as they
could be; they were both professionals. And there was no doubt that
young James knew that he was a central concern of that community.
New Kinds of Teams. Today, Dr. Comer says that sense of community
support for children n o longer exists. And the reality is that no
amount of nostalgic politics or hearkening back to the past is
going to recreate it. The reality of both parents working and/or
single women as heads of households means that the primary
caretaking of children of t en is done by someone other than the
parents. This unravels some part- of that sense of the community.
And so as Dr. Comer suggested, we must recreate, albeit
artificially, a sense of community that is so essen- tial to the
learning process. Because the l e arning process cannot occur in
some rogue fashion - that is, children having facts electronically
or otherwise hammered into them - but in a set- ting that is
characterized as having some sensitivity and understanding of the
child's situation. Dr. Comer's point is that we must create new
kinds of teams that include the principal and the teacher in a new
relationship with the parents, the school counselors, and external
people if necessary, from the community. And the guiding point is
creating a new level o f involve- ment, built around the reality of
these children. Now, this is not as simple as passing a law, or
advocating a budget, or innovating with a new model, like choice -
which many of you support and which I believe bears a very careful
analysis all a cross the political spectrum, from left to right.
Education is, in the final analysis, a personal act. Until we find
in America the priorities, the time, the values base from which to
recreate time for children with the effort of this whole community
of s u pport, educational improvement is not going to happen.
Clearly the highest priority on my agenda for the Hispanic
community is education. Hispanics cannot sustain these levels of
dropout rates and reach our potential as a people. We will never
have what c a n pass for "the Decade of the Hispanic" with our
level of educational underperformance. It cannot be. Education is
the number one priority for Hispanics. And so, taking these kinds
of approaches that in common sense ways draw upon the
decentralizing reali t ies that the new paradigm makes possible,
and doing it in thoughtful, affectionate, and sensitive ways, holds
a great deal of promise. A syn- thesis of ideology, philosophy, and
practice is very essential in many of these areas. Multicultural
Understandin g . Another area that lends itself to this new
framework is the achievement of a level of multi-cultural
understanding in our societies. We must make an ex- plicit
commitment to the reality that our population is going to be more
diverse and we must act upo n that by empowering all individuals to
take mastery of their own destinies. It won't be as simple for the
next generation as differentiating people along the traditional,
shallow, surface distinctions - such as race, color, color of hair,
last name, natio nal origins - not in an America that is rapidly
changing.
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Our changing demographics will require us to think hard together,
liberals and c6nserva- tives, business and education, labor and
management, cities and suburbs, about how we define the core val
ues that are the glue of our society. What does it mean to be an
American? What are the essential realities that bind us together
when having gone to the same school or having the same color of
skin is no longer the binding reality that it once was. What b inds
us together must be respect for law and for due process;
willingness to engage in a civic dialogue; an understanding of the
importance of citizen democracy and responsibility; and a sense of
appreciation for our cultural diversity. Who could argue ov e rmhat
the core of that set of values ought to be? But I think we as a
society have a difficult job to do in defining what indeed are the
minimum conditions for how this society works. With respect to
economics and work force preparation and economic futur e , we as a
society will have to come to terms with issues of how we allow
minorities to participate. We must encourage them and make
increased minority opportunities possible in this new economy. This
economy is increasingly atomized, that is to say, gener a ted by an
explosion of small business opportunities. In the 1970s about
200,000 new businesses a year were created; in the 1980s that rose
to about an average of 700,000 small businesses a year. In years
when the Fortune 500 created zero net new jobs - th e y moved some
off 'shore; they moved some from north to south; they opened some
plants and added some jobs, but it came to zero net new jobs -
small business created record numbers of new jobs. Small business
opportunity, therefore, is an important element of minority upward
mobility, and'an opportunity strategy to open up the doors for
entrepreneurship. And that means contracting opportunities and new
approaches to making financing available to entrepreneurs. It means
affirmative efforts to include minorit i es on the boards of large
corporations and to hire minority persons for key responsibilities
in corpora- tions. And also it means a vigorous effort to recruit
minority students to business programs and M.B.A. programs,
recognizing that unless minorities a r e fully represented in the
economic opportunities of the future, our nation will not be a
strong,; productive society. Tremendous Opportunity. Such efforts
must be more than selecting a few minority stars and selectively
promoting them through the process and then saying that we have
achieved a full measure of minority opportunity. For America to
succeed, there must be a mass upward movement of people: Hispanic,
Asian, African-American, and many others who come to this nation's
shores. This mass movement w i ll bring the raw energy, the
vigorous citizenship, democracy, and the leadership that will be
necessary for America to remain strong in the next century. The raw
energy of our minority population represents a tremendous
opportunity for America, and I thin k it has everything to do with
what America's place will be in the world at the middle of the next
century.
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