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266 May 10, 1983 MOBILIZING COMPETITION TO CU.T HEALTH COSTS
INTRODUCTION Consumer prices have stopped soaring. For the twelve
months ending in March, they rose just 3.6 percent. thro ughout the
economy have begun to stabilize or even fall, the cost of health
care continues its inexorable climb. In the same period, the health
care component of the Consumer Price Index jumped 10.5 percent. The
trouble is that most Americans may not be a w are of the vast and
ever increasing sums they spend on medical care. Third parties,
such as private health insurance companies and the government, pay
most of the bill. Although medical costs may seem low to many
Americans, they all pay enor mous sums for health care--either as
taxpayers or purchasers of insurance The only way to restrain
health costs is by a funda- mental restructuring of the system to
allow market forces to play more of a role in determining prices
and the amount of services used But whi l e prices When Ronald
Reagan became president, he urged reforms aimed at creating a truly
competitive health care insurance and delivery system. David
Stockman and Richard Schweiker--to top cabinet jobs. Administration
is now turning its rhetoric into a se t of proposals for
consideration by the Congress. Union address, the President
outlined an initiative that soon was translated into a'group of
bills submitted for legislative action He appointed two of the
leading advocates of the approach- The In his 1983 State of the The
measures would put in place some of the key elements needed 'to
create a truly competitive health industry,'enabling Americans to
reap the savings of market pressure on health costs. A cap would be
placed on the tax exemption of employer f inanced insurance; this
would brake cost-increasing overinsurance. Modest copayments would
be required for Medicare hospitalization reimbursement; this would
not only introduce greater cost sensi tivity into the federal
program, but would generate funds t o 2 finance a program for
catastrophic hospital cost coverage under Medicare. encourage
Medicare beneficiaries to shop around1# f6r more economi- cal
private insurance.
And a voluntary voucher program would be introduced to These
reforms are long overdue. They would change signifi- cantly the
country's health care system, which now provides strong incentives
for patients, physicians, and hospitals to ignore the cost of
procedures and leads to ballooning medical costs. effectively in
virtually every other a r ea of the economy an industry in which
price is a factor in decisions, and incentives encourage
competition and economy. By moving in this direction, the U.S.
would be dealing with the problem of health cost escala- tion in a
way that uses the marketplace to restrain costs. This would be more
effective and equitable than the crude policy of price controls
urged by proponents of a national health program In its place would
emerge the kind of system that operates 1 BACKGROUND Expenditures
on medical care ros e from $41.7 billion (6 percent of GNP) in 1965
to $286.6 billion (9.8 percent of GNP) in 19
81. This represents an increase of 587 percent in nominal
dollars and 139 percent after adjusting for inflation. Annual per
capita health expenditures also increas ed substantially, rising
over the same period from 211 to $1,225, a rise of 481 percent, or
nearly 100 percent after adjusting for inf1ation.l In 1982 health
costs rose by 11 percent, while the general inflation rate dropped
to less than 4 percent.
Medica re and.Medicaid have become increasingly costly to
daintain. Between 1967 and 1982, the combined spending on these
programs grew from 3.9 billion to $64 billion; outlays are
projected to exceed 100 billion annually by 1986 unless cost-
saving reforms are i mplemented A number of factors contribute to
soaring health care costs: inflation, an aging population, greater
affluence, a rising level of medical technology, increased
utilization of health facilities, and factors enhancing the quality
of medical care. fueled the surge in health costs more than the
practice in America of third parties, such as insurance companies
and governments, paying most medical expenses. Seldom do patients
directly pay their own medical bills. These third-party payments,
usually pr o vided on a group insurance basis, artificially inflate
the demand for health care because the direct cost of services to
covered patients is virtually zero. This drives up the price of
medical care and leads to great inefficiencies by encouraging
people t o use health care service options without regard to their
Nothing has U.S. General Accounting Office Report A Primer on
Competitive Strategies for Containing Health Care Costs HRD-82-92,
September 24, 1982), p. 1 3 comDarative cost. Moreover, many of the
m a rginal benefit to the patient 'and ,re 1 services are only of
ndertaken largely beca Because of the group nature c a third party
bears the expense most insurance, heavy utilization by an
individual does not directly affect his premium-the extra costs are
s hared by the group se Providers of health care, meanwhile, enjoy
incentives to provide excessive care because they know that such
services are generally cost-free to the patient. Explains Stanford
economist Alain Enthoven The main cause of unnecessary and
unjustified increase in costs is the complex of perverse incentives
inherent in our dominant financing system for health care
fee-for-service for the doctor, cost-reimbursement for the
hospital, and third-party insurance to protect consumers, with
premium s paid entirely or largely by employers or government. This
system rewards providers of health care with more revenue for
providing more and more costly care, whether or not more is
necessary or beneficial to the patient It leaves insured consumers
with li t tle or no incentive to seek a less costly health care
financing delivery plan cost-increasing incentives and virutally no
reward for economy 2 There are many Throughout the 1970s, the
government tried to contain costs by imposing controls on prices,
hospi t al capital expenditures and the utilization of health care
services. These were ineffec tive and added to the misallocation
problem an economist with the American Enterprise Institute These
policies entrench inefficiency in the health care system and fost e
r 'cost control' at the expense of consideration of the quality and
availability of services.113 has pointed out, a policy of price
controls is like trying to stop a pot boiling by cl.amping down
hard on the lid--rather than reducing the heat Notes Jack M e yer
And as Milton Friedman Studies have revealed that cost-sharing by
the consumer through deductibles and copayments significantly
reduces the use of medical services and promotes more economical
use of resource In one test group, for instance, a copayme n t of
25 percent, in 2 Alain C. Enthoven, "Health Care Costs," National
Journal, May 26, 1979 p. 885 Jack A. Meyer, "Health," in Eugene J.
McAllister, ed., Agenda for Progress Examining Federal Spending
(Washington, D.C The Heritage Foundation 1981 p. 242 F or a review
of some of these studies, see GAO, op. cit pp. 8-21, and
Congressional Budget Office Containing Medical Care Costs Through
Market Forces," May 1982, pp. 11-16. 4 place of 100 percent
insurance doverage for hospital and physician services, cut t otal
health care expenditures by 19 percent hospital admission rates
were 21 percent lower and spending on physician care was 20 percent
lower, thanks mainly to a reduction in the number of office visits
ment of 25 percent for all physician services resul t ed in a 24
percent decline in visits to physicians. Econometric studies yield
similar results. One such study showed that 25 percent coinsurance,
rather than full coverage, was estimated to reduce hospital
spending by 17 percent In another experiment, a c o pay The
evidence suggests strongly that wider application of Consumers
would be more cost-sharing by the patient, leading to the more
efficient utili zation of services, would result in lower
expenditures and a downward pressure on medical prices sensitiv e
to the prices of services they use, and this would force greater
price competition between providers alternative health care
financing and delivery systems to match the desires of the public,
such as Health Maintenance Organizations HMOs HMOs avoid the p e
rverse incentives associated with the fee-for-service and cost
based reimbursement mechanisms by operat ing as prepaid group plans
advance, they have financial incentives to minimize costs by
curtailing unnecessary services, thereby rewarding efficient pr o
viders and penalizing inefficient ones.5 evidence that shows these
prepaid groups provide services of high quality at costs
significantly lower than those of conventional insurance plans.6
Encouraging competition would also stimulate development of Becaus
e these groups are paid in There is considerable THE REAGAN
PROPOSALS Much of the Administration's health care budget focuses
on encouraging competition. With greater coinsurance, the patient
together with his physician, determines the amount of care he re c
eives; with the HMO, it is the physician, rather than the patient,
who makes the determination. Either approach promotes the
competitive forces necessary to insure that resources are used
efficiently. Four bills have been sent to the House (H.R 2574, H.R.
2575, H.R. 2576, and H.R. 2577) and four to the Senate S. 640, S.
641, S. 642, and S. 643)--a11 incorporating the Admini stration's
proposals. Representative Barber Conable R-N.Y introduced the House
bills, and Senator Robert Dole (R-Kan.) the Senate meas ures See
GAO, op. cit pp. 22-31, and CBO, op. cit pp. 16-21.
Ibid I5 CHANGING THE TAX TREATMENT OF HEALTH BENEFITS (H.R.
2754, S. 640 The tax treatment of employer sponsored health
insurance has been a major factpr in discouraging competition, tax
code -do es not subsidize individual medical expenses, except in
cases where the costs exceed a threshold based on adjusted gross
income, it does subsidize employee health insurance benefits paid
on their behalf by their employers the purchase of excessive health
i nsurance coverage because it allows employers who offer employee
health insurance plans to deduct their contributions as business
expenses. meanwhile, receive these benefits tax free Although the
The current law encourages Employees Consequently, the more of his
income an employee can take in the form of health insurance
benefits, the more of it is sheltered from taxation. This explains
the growth of dental plans, family insurance and, above all, first
dollar coverage. This growth of tax-sheltered group pl ans blinds
the health consumer to the true cost of the services.
The Administration proposes to limit the tax-free treatment of
employer health insurance premium contributions to 2,100 annually
for family plans and $840 annually for individual plans. Any c
ontribution exceeding this would be treated as taxable income for
the employee 2.3 billion in federal revenues in 1984 and a total of
$31 billion from 1984-1988.8 This change would raise an additional
This proposed reform would promote a competitive envir o nment in
the health care industry by making both employers'and employees
more cost conscious when purchasing health insurance and medical
care. The original rationale for tax relief for employee plans was
to help people purchase insurance to protect thems elves and their
families from large, unexpected medical expenses-not to provide tax
exemption for income spent on very routine and inexpen- sive
services.
Under the Reagan proposal, those with insurance premiums above
the tax-free limit would have to choos e a less costly alternative
or pay tax on the amount.over the limit. Those choosing the former
course might select plans that have more deductibles and
coinsurance, while still providing full coverage of catastrophic
expenses. The evidence suggests that e v en modest deductibles and
copayments could reduce dramatically excessive The Tax Equity and
Fiscal Responsibility Act raised the floor under the itemized
deduction for medical expenses for calendar year 1983 from 3
percent to 5 percent of adjusted gross i ncome.
Office of Managment and Budget, "Major Themes and Additional
Budget Details Fiscal Year 1984 p. 67. 6 demand for health care
services by increasing consumer awareness of costs. native delivery
systems that provide quality care more cost-effect- ivel y Or they
might choose some of the less expensive alter Objections to the Tax
Cap The Poor: Opponents of the tax cap proposal argue that
additional cost-sharing may be difficult for low income families,
and that they may delay or forget the routine medica l services
that keep them healthy and out of expensive hospitals. Among the
cost effective services they fear would be dropped are outpatient
and preventive care services, early diagnosis and treatment,
dental, vision, mental, and home health services This argument
would have some merit, were the cap were set at a very low level.
high enough to leave unaffected the coverage of most low income
employees insurance premiums would be difficult and costly to
administer. These regulatory burdens, they argue, woul d be
particularly onerous for small businesses, which cannot afford to
hire the experts needed to monitor regulatory and tax changes.
Winston, a consultant to the White House on health issues, how-
ever, points out that the proposal only sets a limit on th e amount
of health insurance that is tax deductible and that it should not
impose an unreasonable accounting burden.
Others claim that a uniform limit would penalize people living
in areas with exceptionally high medical costs. actuarial group.
But this wo uld complicate administration and establish a precedent
for regional variations in the tax code based on differences in
costs of living. If the cap, moreover, introduces the greatest
price constraint in high-cost areas, it is precisely there that
downward pressure on prices is most needed In fact, the
Administrationls ceiling is Administration: Some critics point out
that a tax on health David High Cost Areas These critics propose
that the limit vary by location and Tax Revenue: Other critics
argue.that th e tax cap will.not have the.anticipated effect on tax
revenues because employers will merely shift money spent on excess
health insurance' into other nontaxed fringe benefits. While this
may be true, it ignores that primary purpose of the cap is to
restrai n the growth of health care costs due to. inappropriate
demand. The aim is not to raise tax revenues I MEDICARE The present
Medicare program has two parts. Part A is a hospital insurance (HI)
program, which is financed from payroll taxes and covers inpatie n
t hospital services, skilled nursing care, and home health
services. It provides full coverage after 7 an annual deductible
which represents the average daily cost of one day in a hospital
($350 in 1984 For the next 59 days it neither requires cost-sharin
g by the beneficiary nor limits the total costs incurred.
Coinsurance charges are not made until the 61st day, and in 1984
would be increased to $87.50 per day through the 90th day able
lifetime reserve of 60 days, at a cost of $175 a day in 19
84. Beyond this point, the patient is' responsible for the full
cost of hospitalization As only.0.6 percent of Medicare patients
remain longer than 60 days, Part A coinsurance rarely applie Beyond
90 days, an individual can draw on a nonrenew Part B of Medicare,
the Supplementary Medical Insurance SMI) program, is an optional
supplement to those eligible for Part A, as well as for everyone
over the age of
65. It is 75 percent financed from general revenues, with the
rest coming from premium payments of beneficiaries It includes
coverage for all other Medicare services, primarily physician
services. There is an annual $75 deductible, after which the
program reimburses 80 percent of Medicare approved charges for
covered services leaving the patient to pay 20 percent ( though
this share is largely o.ffset by private insurance purchased by
about half of all Medi care beneficiaries).
The Medicare.program faces serious financial difficulties.
This February, the Congressional Budget Office projected that
under current law t he HI trust fund would be depleted by 1988 and
run a $400 billion deficit by 1995.1 Catastrophic Hospital Costs
Protection and Cost Sharing 1H.R. 2575, S. 642 Under the present
cost-sharing structure, individuals have little incentive to avoid
unnecessary hospital services once they are admitted to a hospital
and pay the deductible, since cost sharing only begins on the 61st
day no incentives to seek hospitals with lower costs, because the
deductible remains the same regardless of hospital costs ing a cost
- per-day price equal to the $350 deductible in 1984 Medicare would
pay $3,500 for the average stay of eleven days and $20,650 for the
maximum 60-day stay, before the consumer begins to share any costs.
Based on these figures, the Medicare patient's share o f the cost
would be less than $32 per day for the average stay in the
hospital, and less than $6 per day for a 60-day hospitalization. On
the other hand, Medicare patients face virtually unlimited
liability for the cost of their care after they use up thei r
lifetime reserve days people requiring long hospitalization can
face extremely high personal expenses. A five-month hospital stay
in 1984, for In addition, patients have Assum Severely ill See
Linda E. Demkovitch The Medicare Tradeoff--Many Would Pay Mor e So
That a Few Could Save," National Journal, p. 545 lo m p. 544 8
example, would cost a Medicare patient over $13,000 according to
the Administration, increasing by about 10,000 for each additional
month 1 Some cost-sharing is needed to provide an incent i ve to
minimize routine hospitalization. The elderly, however, must be
protected from catastrophic hospital costs To achieve these two
goals, the Administration has proposed adding a copayment equal to
8 percent of the hospital deductible ($28 in 1984) for the 2nd
through 15th day and 5 percent ($17.50 in 1984) for the 1.6th
through the 60th day of care. Beyond this, however, the benefi
ciary would not be liable for any hospitalization costs.
The Administrationls plan, in other words, is to replace a
system that provides practically free hospitalization for short
stays--but provides no catastophic coverage--with one that requires
a modest copayment and covers catastrophic hospital charges. In a
ddition, beneficiaries would be liable for no more than two
hospital deductibles a year, while daily coinsurance charges for
the 21st through 100th day in a skilled nursing facility would be
reduced from 12.5 percent to 5 percent of the inpatient hospital
deductible fiscal 1984 and $6.7 billion through fiscal year 1988.12
1984, the anticipated savings due to increased cost-sharing are
actually $1.6 billion, but these are partially offset by increased
costs of $910 million for catastrophic coverage financin g
catastrophic care within Medicare, but by introducing cost-sharing
immediately after payment of the deductible, it hospital prices.13
Advancing the coinsurance rates would not impose an unduly large
burden on most beneficiaries-it would raise the copayme nt for an
average stay to just $2
80. On the other hand, patients requiring a five-month hospital
stay would pay a maximum of $1,530 in 1984, a saving of $11,945
over present The proposal is expected to save $710 million in For
Not only does the Administra tionls proposal provide self provides
greater incentives to restrain consumption and therefore iaw.14
Increased copayments in the early stages of hospitalization of
course, would mean an extra financial burden on most of those
requiring hospitalization, s ince only a very small proportion of
Medicare beneficiaries need catastrophic protection. Only those
requiring hospitalization for 74 or more days would come out ahead
under the Administration's proposals.
Of Medicare's 29 11 l2 Ibid.
OMB, op. cit., p. 57 l3 While coinsurance would'foster the more
efficient use of hospital care the Administration's proposal would
not do anything to encourage patients to look for less expensive
hospitals, since the coinsurance rates are based on a percentage of
the deducti ble rather than a particular hospital's average daily
costs. Basing coinsurance rates on each hospital's own costs may
provide even greater incentives to seek out low-cost hospitals as
well as stimulating competition among hospitals.
OMB, op. cit p. 57. l4 9 million eligibles, about 170,000
actually spend that amount of time in a hospital annually.
Rubin, Assistant HHS Secretary for Planning and Evaluation, the
additional 280 in costs faced by the average beneficiary I1will buy
the peace of mind of having unlimited hospital coverage.'f15 And,
of course, the downward pressure on prices resulting from
copayments will reduce the possibility of a major disruption of
Medicare the cause of runaway costs But as pointed out by Robert J
VOLUNTARY VOUCHERS H.R. 2577 , S. 641 Medicare beneficiaries today
cannot use their entitlement to purchase coverage under alternative
delivery systems, even if an alternative provides a superior
package at a reduced rate. To remedy this, the Administration
proposes establishing a vol u ntary Medicare voucher that
beneficiaries could use to enroll in private health insurance
plans. The federal government would pay 95 percent of Medicare's
average adjusted per capita cost (AAPCC) to individuals choosing
private plans that offer coverage a t least as full as that
provided by Medicare.
The AAPCC would be adjusted actuarially to take into account
Medicare's true costs according to such personal characteristics as
age, sex, and health status, and regional medical cost differ ences
would be enti tled.to a cash rebate. In addition, anyone becoming
dissatisfied with their private coverage would be permitted to
rejoin the Medicare system beneficiaries to shop for alternatives
to fee-for-service medicine incentive Beneficiaries choosing plans
costing less than the voucher This voluntary voucher system would
encourage Medicare such as prepaid groups like HMOs. Currently
there is no such Vouchers have several advantages. They could
reduce the cost of the Medicare program by effectively setting a
limit o n the governmentfs financial responsibility for those
accepting the voucher, since it would replace a system of
open-ended reimburse ments with fixed premium payments. Savings
would occur if the value of the voucher is less than would
otherwise have been.s p ent on 'the Medicare recipient number and
health status of Medicare beneficiaries selecting the voucher Total
savings would depend on the A Medicare voucher also would allow
Americans to shop for plans in the private sector they feel are
better suited to t heir needs and desires. Enrollees may accept
greater cost-sharing in return for the cash refund coverage than is
available under Medicare and use the voucher to purchase private
insurance Others may wish more comprehensive The voucher expands
opportunitie s l5 See Demkovitch, op. cit p. 5
45. I r 10 Finally, an important part of the Administration's
proposals is to stimulate competitive forces in Medicare and the
entire health care system. By encouraging more competition among
new kinds of delivery systems, the voucher should lead to downward
pressure on costs and to private sector innovation in health care
coverage and delivery.
The voucher concept, however, may create a few problems.
Private plans may have a difficult time competing with Medicare
because of various cost advantages enjoyed by the federal system
The Medicare program, for instance, is not subject to premium
taxes, and it generally reimburses providers at a lower rate than
most private insurers. These cost disadvantages can be consider
able, and could explain the relatively little interest expressed by
pr.ivate insurers in Medicare vouchers.
A second common criticism of vouchers is that they could This
could drive up Medicare lead to adverse selection, i.e., that those
people who are rela tiv ely low users of health care might opt for
the vouchers leaving heavier users in the system costs, rather than
reduce them as intended. The Administration partially addresses
this problem by adjusting the value of the voucher to actuarial
classes OTHER RE F ORMS H.R. 2576, S. 643 The Administration also
proposes other reforms in the Medi care and Medicaid programs. The
major provisions include a freeze on physician fees for Medicare
and changes in the Supple mentary Medical Insurance program and
modest copay ments for the Medicaid program.
Premiums and Deductibles for Supplementary Medical Insurance SMI
The elderly participating in the SMI program now pay a monthly
premium of $12.20 and a deductible of 75 tion proposes to delay the
next annual Part B premium i ncrease for six months until January
1, 1984, and then begin annual adjustments to raise it from the
current level of 23 percent of program costs to 33 percent by
January 1, 19
88. The deductible would also be indexed to the annual increase
in the price o f physician services. These reforms would actually
raise outlays by about $100 million in fiscal 1984 but would save
over $9 billion through fiscal 1988.16 was to be funded only half
by general revenues, with beneficiary premiums paying the other
half. Wh i le this was the case for the The Administra When the SMI
program originally was introduced in 1966, it 16 OMB, op. cit p.
60. program's first five years, beneficiary decade have declined to
just 23 percent determined by a formula that is inversely related
to the per capita income of a state 50 to 78 percent. There is,
however, considerable variation among states with respect to
eligibility requirements and benefit levels.
Medicaid offers a number of services, such as inpatient'
hospital care, outpatient care, skilled nursing and physician
services. long-term institutional care (in contrast to Medicare,
which aims Federal contribution rates range from The program is
heavily weighted in favor of providing premiums in the past of
program costs. The Administration's proposai should- be a first-
step to raising the premium back to the full 50 percent.
Physician Payment Freeze Medicare currently reimburses
physicians on a "reason able charge" basis. These are updated
annually to reflect changes in. physician charges. charges' paid by
Medicare during 1984,at the 1983 levels. The measure is expected to
save 100 million in fiscal year.1984.and 5.2 billion over a
five-year peri0d.l Th e Administration proposes freezing physician
The physician freeze does not freeze what physicians can charge,
only what Medicare pays. If physicians feel that the risk, of
course, losing patients to other physicians who offer services at a
lower rate. mark e t will bear a higher price, they can ch'arge
more. They Medicaid Copayments l7 Ibid p. 59 l8 Thehigher
copayments would apply to the "medically needy" beneficiaries of
the program 2 12 CONCLUSION Public health care policy has long been
based on a variety o f regulations and cost controls. These methods
have failed to stem health care inflation and have caused the
misallocation of resources attack on this problem reduce
unnecessary use of and inappropriate demand for health care. in
government programs and p romote more selective use of private
insurance plans. It would increase.consumer awareness of health
costs and stimulate competition among health care providers.
While some people would bear additional costs, all Americans
would benefit from a restructured health care sector that lowers
medical care costs by limiting excessive demand.
Medicare beneficiaries would be protected from the disastrously
high expenses associated with prolonged illness.
While stronger measures may be needed, those offered by the
Administration are an important reversal in the direction of
federal health sector involvement competitive market to push down
costs and ensure economical use of resources. The result health
care services and lower costs to both taxpayers and patients The
Reagan Administration is proposing a pragmatic It is trying to
promote market forces to The President's plan is designed to expand
consumer choice In addition They leave more room for a .A reduction
in the use of unnecessary Peter G. Germanis Schultz Fell ow