(Archived document, may contain errors)
948 June 29,1993 MANAGED COMPETITION LESS CHOICE AND COMPETIIION
By Peter J. Fe rrara Senior Fellow INTRODUCTION while the Clinton
Administration continues to shape its health care proposal, several
key Members of Congress-in both parties-have been developing
comprehensive health care reform proposals loosely based on the
concept of managed competition.
These lawmakers are drawn to managed competition because they
believe that market in centives and competition, rather than
government regulation and bureaucratic control are the best means
for addressing Americas health care problems. Some also see man
aged competition as a middle ground between government-financed
national health insur ance and consumer choice health care
proposals. But, in reality, managed competition would involve so
much heavy-handed, unnecessary, government regula tion and control
that it would evolve into the bureaucratic system its advocates
wish to avoid.
As a result, rather than solving Americas health care problems,
adoption of managed competition as the basis of reform would create
many new problems, seriously harming the nations health care
consumers First, it would sharply restrict consumer choice and
control over health care. This would happen in several ways. It
would effectively require almost all consumers to buy a one
size-fits-all package of benefits determined by the federal
government. It would force most workers to buy their health
insurance f r om insurers chosen by government-run re gional
cooperatives rather than from any insurer of their choice on the
open market. It would in practice force consumers into health
maintenance organizations (HMOs) and other similar managed care
systems. These ne t works of designated providers would preempt
consumers choice of alternative physicians and hospitals.
Ultimately, under the raft of restrictions and controls inherent in
managed competition, consumer choice of doctors, services, and
treatments would be gr eatly curtailed.
Second, it would mean less competition. Ironically, managed
competition would sharply restrict competition between health
insurers, effectively leaving consumers in each area to face a
cartel which would be dominated by a few large insurer s operating
man aged care systems. With such restricted competition, insurers
would be able to use the power of their managed care systems to
deny consumers access to some of the care they want and ultimately
to reduce the quality of care to save costs. T h e introduction and
availability of new technology and innovative procedures, for
example, would be retarded Third, many Americans with good coverage
would be dumped into inferior plans. Employ ees of large companies
with generous corporate health plans to d ay are likely to be reas
signed by their employers into the same regional managed care
systems as other work ers, sharply reducing their current broad
access to the highest quality care. Moreover many of these workers
would be forced to pay higher deducti bles and copayments for
inferior coverage Fourth, the proposal would not significantly
reduce health costs. Indeed, managed competi tion likely would
accelerate, rather than reduce, todays skyrocketing health care
costs.
Managed competition proposals would do little or nothing to
address the root cause of rapidly rising health costs-the third
party payment problem. Because of the way most plans are designed
and paid for today, consumers, doctors, and hospitals are left with
little incentive to control cost s because a third party insurer is
paying all of the bills, no matter how large or small the claims.
Managed competition, in fact, would preclude plans with higher
deductibles as well as medical savings accounts and other ap
proaches to reduce third party p ayment. Instead, it would force
even more consumers into virtual fmt-dollar third party coverage,
adding to the problem Fifth, there would be more bureaucracy.
Managed competition would add several new fed eral and state
bureaucracies and regulatory burde n s, further increasing costs.
Most damaging of all, the single, standard plan of coverage
specified in detail by the federal government, through the
political process, inevitably would cover numerous expensive
benefits supported by politically powerful int e rests, whether or
not individual consum ers wanted to purchase such additional
benefits. These benefits likely would include abortion on demand,
open-ended mental health counseling, drug and alcohol treat ment,
open-ended treatment for AIDS and similar di s eases, prescription
drugs, dental benefits, and possibly long-term care. The addition
of such politically driven benefits would make the standard health
policy for most Americans under managed competi tion more costly,
adding to the financial burdens on e m ployers and employees, and
raising national health care expenses 1 Stuart M. Butler, A Policy
Makers Guide to the Health Care Crisis, Part I: The Debate Over
Reform, Heritage Foundation Talking Points. February 12, 1992;
Edmund F. Haislmaier, A Policy Mak e rs Guide to the Health Care
Crisis, Part III: Whats Wrong With Americas Health Insurance
Market? Heitage Foundation Talking Points August 14.1992 2 Sixth,
managed competition would destroy jobs. Because employers would
face extra costs in hiring labor, so me workers would lose their
jobs. Under one version of the proposal as many as one million jobs
in small firms could be lost.
While failing to solve Americas health care problems, managed
competition would be successful in adding more government to health
care. Managed competition plans also would sharply increase taxes,
and use those funds to expand spending through increased
means-tested subsidies for the purchase of health coverage by
low-income recipients.
At the same time, these proposals include no b roader reforms to
ensure that welfare in creases would not add to the
counterproductive effects of Americas welfare system. Be cause
managed competition envisions a standardized benefits package for
every Ameri can the managed competition system would mak e it
easier for special interests to suc ceed in mandating private
spending on their favored activities by pressing Congress to add
items to the standard, government-specified health plan, with the
premiums that vir tually everyone must pay for the plan ef f
ectively used as a tax to fund the benefits Finally, managed
competition would establish a new regulatory framework that would
make adoption of a full-blown Canadian-style national health system
much easier, with the rationing and decline in quality that would
result.
Instead of managed competition, Congress should build upon the
principles of genuine consumer choice and market competition,
principles present, though imperfectly realized in their own
federal employee health care system, and developed more thoroughly
in the Heritage Foundations Consumer Choice Health Plan?
The Heritage Plan, in contrast to managed competition, would put
the consumer at the center of power and control over health care
decision-making and funds, rather than in surance compani es, the
government, or doctors and hospitals. It would allow workers to
direct the funds their employers currently pay for health insurance
into any competing health plan of their choice. Workers would, in
addition, receive a substantial tax credit for an y direct
out-of-pocket expenses as well as for any insurance premiums or
medical savings account contributions they paid, encouraging
workers to reduce reliance on third party coverage for routine
medical care.
Workers also could direct funds into a medica l savings account.
Contributions would be eligible for the same credit. These
so-called medisave funds could be used to purchase a low cost, high
deductible catastrophic insurance policy, or any other degree of
cover age. Unused funds would remain in the account, tax free, to
pay directly for any future uncovered medical expenses.
As a result, the Heritage plan would greatly expand consumer
choice and control, forc ing sharper competition among insurers and
providers. It would maximize access to and qualit y of care,
allowing consumers to purchase services and quality they prefer. At
the same time, it would reduce costs most effectively by directly
addressing the third party 2 See Stuart M. Butler, A Policy Makers
Guide to the Health Care Crisis, Part II: T h e Heritage Consumer
Choice Health Plan, Heritage Foundation Talking Points, February
28, 1992 3 WHAT 1 payment problem-giving consumers direct market
incentives to control costs, and creat ing cost competition among
insurers, providers, and innovators to s atisfy this new con sumer
cost sensitivity 3 MANAGED COMPETITION The concept of managed
competition has been developed and advanced most promi nently by
Professor Main Enthoven of Stanford University and Dr. Paul
Ellwood, a phy sician and leader of a grou p of scholars called the
Jackson Hole Group.3 A bill based on the concept (H.R 5936) was
introduced last year in the House of Representatives by Rep
resentative Jim Cooper, the Tennessee Democrat, who is a prominent
member of the Con servative Democratic F orum, an informal caucus
of conservative Democrats In the Sen ate, managed competition has
been embraced by Senator John Chafee, the Rhode Island Republican
and chairman of the Senate Republican Task Force on Health Care
Reform.
The task force is said to b e developing legislation based on
managed competition. The Clinton Administration's health care
reform proposal is said to be based loosely on the concept of
managed competition, although statements by Administration
officials sug gest thewhite House is l eaning toward a system with
features more like Canada's.
Among the key elements of the managed competition idea 1) A
standardized benefits package would be determined by a national
board.
Under the managed competition concept, Congress would establish
a n ew federal Na tional Health Board. This board is meant to be
independent of the general public, like the Supreme Court or the
Federal Reserve Board. The Board would determine the benefits to be
included in a standard health insurance policy that everyone i n
the country would be required to obtain. The Board would specify
these required benefits in detail, including what treatments and
conditions would be covered, and the amount of the deductible and
co-insurance payments in the standard plan. In one versio n of
managed competition, all health insurers would be prohibited from
offering any insurance policy that did not in clude all of the
specified benefits and provisions in the standard government plan.
In an other, buyers would bear heavy tax penalties for p urchasing
such a plan. Moreover, insur ance policies that offered additional
benefits besides those in the standard government plan would, at a
minimum, not enjoy the tax advantages available to standard plans.
Simi larly, if a patient directly purchased a service not in the
standard plan, that patient would have to pay in after-tax dollars.
Under the Cooper bill (employers purchasing policies for their
workers that offered benefits beyond those in the standard
government plan would be subject to a 34 perc e nt tax on the cost
of those benefits 3 See, inter alia, Alain Enthoven The History and
Principles of Managed Competition Health Again, Supplement 1993,
Vol. 12, pp. 37-39 Managed Competition and Its Potential to Reduce
Health Spending," Congressional Budg e t mice, May 1993 4 H.R.
5936, Section 101 4 2) Cooperatives would organize plans in each
area Managed competition envisions a Health Insurance Purchasing
Cooperative (HIPC usually pronounced hippic either for an entire
state or for each specified geograph i c area within the state.
Under the Cooper bill, these HIPCs would be public, government run,
not-for-profit corporations. Insurers selling the
government-specified standard insur ance policy and otherwise
acceptable to the government would be allowed to o f fer such
policies to the public through the HIPCs. These standard
government-licensed plans gen erally have become known as
Accountable Health Plans (AHPs Professor Enthoven and other managed
competition advocates would grant each HIPC additional discreti o n
to accept or reject insurers who wanted to offer health insurance
through the HIPC 3) Employees would be assigned to a HIPC, or their
company might become its own HIPC All small employers would be
required to arrange for the purchase of health insur anc e by their
employees through the HIPC Small is defined in H.R. 5936 as employ
ers with 1 ,OOO employees or less, which would cover about 60
percent of all workers.
Other proposals would set the level much lower. Under H.R 5936,
each state would have the op tion to increase the requirement to
participate in HIPCs to employers with up to 10,OOO employees.
Small businesses that fail to comply with this requirement would be
subject to fines of up to 500 per day.5 Employees of these small
businesses could choose only among the insurance compa nies offered
by their HIPC, each of which would be offering the same
government-speci fied, standard insurance plan. The choice would be
on the basis of price, method of deliv ery of benefits, and
quality. Employers thus cou ld not pick a plan with a different set
of benefits if they wanted such an alternative.
Employers would not necessarily be required to make any
contribution to the plan cho sen by each employee. The employees
would have to accept whatever contribution their employer did make.
Each employee would have to cover the remaining premium of their c
hosen plan This amount, along with employer contributions, would
all be paid to the HIPC covering the area. The HIPC would then
distribute the funds to the insurance plans chosen by each
worker.
Self-employed workers and individuals not actively employed s
imilarly would have to buy any health insurance policy through the
HIPC in their geographic area, in order to re ceive a tax deduction
for their health insurance. If they wanted an alternative plan more
to their liking, they would have to pay for the enti re plan in
after-tax dollars This would amount to a potentially crippling cost
on the purchase of any other plan.
Larger employers and their workers would not have to purchase
insurance through the HIPCs. They could purchase their coverage
from government- approved Accountable Health Plans outside the
HIPCs, but they still would have to buy the same government
specified, standard insurance plan from these insurers. Thus, in
effect, these large employ ers would be their own HIPCs. Under H.R.
5936, employers c ould purchase supplemen tal benefits for their
workers besides those in the standard government plan. But as indi
5 H.R 36, Section 105 (i 5 How "Managed Competition" Would Work
Individuals Small Businesses Federal Govem ment pays part of
premium for thos e with low incomes Join cooperative to cut
administrative costs and spread risk AHPs cannut base rates on
medical history or pre-existing conditions All AHPs must offer the
same basic bendts Large Businesses Buy insurance directly from AHP
I I I I 1 Overse e health market Standardize accounting and
paperwork Provide consumer infonnation on the quality of AHPs
Adjust for risks among AHPs Source: Conservative Democratic Forum 6
cated above, employers still would have to pay a 34 percent tax
penalty on the cost of those benefits. In some versions of managed
competition, employees would not receive a tax exclusion for any
payments made for such benefits above the standard level 4) Most
Americans would obtain care through managed care networks Managed
competition i s designed to steer or force all consumers into
managed care systems, like Health Maintenance Organizations (HMOS
Managed care means that a family obtains its care through an
organized network of hospitals and physicians, rather than by
picking their own doctor or facility. Thus their care is managed by
the net work. In HMOs, families pay a monthly fee to the HMO, and
normally receive care with out any additional payments for
treatments or physician visits.
For all employers and all individuals, managed co mpetition
would cap the tax deduc tion for health insurance at the lowest
premium offered by any insurer in the HIPC for their geographic
area. Inevitably, only HMOs or similar managed care programs would
be able to charge this lowest premium as they have direct control
over who gives what care to their patients, and can even deny a
patients request for a treatment or service when the HMO believes
it is not necessary. Since traditional insurance allows consumers
to choose their own doctors and services for medically treatable
conditions, these plans almost always would cost more.
Under managed competition, therefore, employers and employees
would receive a tax deduction only for the lowest cost HMOs and
similar managed care programs. For other traditional i nsurance
programs, with broader choice of doctors and services, only part of
the premium would be deductible 5) Accountable Health Plans would
have to accept all families at the same price.
Under managed competition, insurers must accept everyone who
appl ies for coverage during certain open enrollment periods each
year. Generally, plans would not be allowed to exclude coverage for
pre-existing conditions-although H.R. 5936 would allow insur ers to
exclude pre-existing conditions for the first six months o f
coverage. The pricing of plans would be based on community rating.
This means that insurers would be re quired to charge the same
community rates or premiums for all applicants within certain age
and family categories? This means sicker individuals would be
undercharged, in the sense that their premium costs would be
consistently below the cost of the medical care they received.
Meanwhile, healthier and low-risk individuals would be overcharged,
in that insurers would have to charge them higher premiums t h an
the predicted cost of their health care. Experience rating, which
allows insurers to raise rates for those who have been sicker and
have filed more claims, would be prohibited. Insurers also would
not be allowed to drop coverage for anyone based on the ir claims
or health experience. Insurers refer to this provision as
guaranteed renewability 6 7 See, Congressional Budget Office, op.
cif pp. 7-8,25-26.34-35.39
41. See also Enthoven, op. cif H.R. 5936, Section 105.
See Haislmaier, op. cif., and Edmund F. Haislmaier, A Policy
Makers Guide to the Health Care Crisis, Part IV: The Right to
Health Insurance Reform, Heritage Foundation Talking Points,
November 5, 1992 7 A complex formula, to be determined by the new
National Health Board, would be used by each HIPC to take some of
the premiums for its plans that have signed up lower risk consumers
and redistribute them to plans on its menu that have signed up
higher risk consumers. Each HIPC thus would have enormous financial
responsibilities. It should be note d that all of these enrollment,
pricing, and regulatory restrictions, even if they were desirable,
could be adopted without including the rest of the managed
competition frame work.
Insurers and health care providers also would be required under
managed co mpetition to participate in a new, nationally
standardized system of reporting concerning their costs, quality
performance, medical outcomes, consumer satisfaction, and financial
stand- ing. This information would have to be collected by each
insurer and h ealth care provider and reported to the regional
HIPCs and the National Health Board. All this reporting and
information collection is meant to help the government decide which
services and treat ments should be covered by the standard,
government-require d health plan, and to aid consumers in choosing
among insurers and provider networks Additional Bureaucracies. The
managed competition infrastructure would include other new
government bureaucracies besides the National Health Board and the
HIPCs in each s t ate. Under H.R. 5936, for instance, a new
national Health Benefits and Data Standards Board would be created
to provide expert advice to the National Health Board on what
benefits, treatments, and services should be covered by the
national, standard gover n ment-specified health plan. It would
also provide advice on establishment and op eration of the new,
national, performance reporting system. In addition, a national
Health Plan Standards Board would be created to advise the National
Health Board on the re g u lation of HIPCs, insurers, and provider
networks, as well as on the formulas for the redis tribution of
premiums from the lower risk insurers to higher risk insurers.
Professor En thoven would incorporate similar boards in his managed
competition propos al.
Professor Enthoven and other managed competition advocates also
would adopt a legal mandate requiring everyone to purchase the
government-specified standard health plan, through some combination
of payments from employers and employees and public 8 tax es,
thereby providing universal coverage. H.R. 5936 would not include
such a man date. In addition, under these proposals, a new
government program would provide subsi dies to the poor to purchase
such insurance. These new subsidies likely would require s u
bstantial tax increases. Under H.R. 5936, a new federal program,
replacing Medicaid would pay the premiums for the standard
govemment-specified health plan for all poor Americans. This would
be financed by capping the tax exemption for employer-provided h
ealth coverage, eliminating the current cap on wages subject to the
Medicare (HI) pay roll tax, and leavin the states full
responsibility for financing current Medicaid subsidies for
long-term care.
The theory behind managed competition is to limit competi tion
to the price of the stan dard health plan, and the capabilities of
the different managed care systems in providing services covered by
the plan. Competition over other factors, such as variations in
cover 6 8 9 Enthoven, op. cir pp. 41-42; CBO, op. c ir pp. 1
1-12,21-23.
H.R. 59
36. Sections 21 I, 221, and 23 1 8 age, is to be eliminated or
minimized. This is thought to focus competitive attention on cost.
Consumers would be steered into managed care systems so that these
systems could use their power and control over services to reduce
costs. The current tax exemption for health insurance would be
limited to the lowest priced managed care plan in each area to
further focus consumer concern over the cost of each plan. The
purpose of the HIPCs is to co ntrol this competitive structure. All
of this is thought by managed competition advo cates to be the most
effective means for reducing health care costs.
Managed competition advocates are to commended f or recognizing
that only a market system, rather than government price controls
and budget limits, can ultimately be effec tive in reducing costs
while maintaining quality care for consumers. But managed compe
tition itself is so heavily regulated and con t rolled that it
ultimately fails to create any thing like a true market and open
competition in health care services and insurance. As a result as
discussed in detail below, managed competition would not reduce
costs and would create many new intractable p r oblems in health
care, seriously harming health care consumers SIX WAYS CONSUMER
CHOICE Is RESTRICTED UNDER MANAGED COMPETITION Proponents of
managed competition argue that the purpose is to introduce market
forces into the health care system, including w i der consumer
choice. But when examined closely, managed competition sharply
restricts consumer choice, and effectively deprives most consumers
of direct control over their health care resources and services,
particu larly when compared with open market re f orm alternatives,
such as the Heritage Con sumer Choice Health Plan discussed below
Restriction #1 :All Americans would be required by tax policy and a
legal mandate to buy the same health insurance policy, which would
be specified by the federal governme n t Given open enrollment and
community rating, where everyone is charged the same pre mium
regardless of risk, managed competition would legally require every
family to pur chase the single, government-specified benefit plan
for the system even to function . Oth erwise, it would be
irrational to buy insurance coverage until one became sick, since
in surers would be forced to accept a person who then applied and
charge the same standard premium. Insurers would then be unable to
spread risks and survive financ i ally Restriction #2: With a
standardized health plan, a federal government board rather than
individual consumers, chooses what illnesses, services, treatments
and types of providers would be covered This government board,
rather than individual consumers , woulddecide what services are
considered cost-effective and to be covered, and which are not. The
board would also choose the uniform deductibles, co-payment fees,
and stop-loss limits for everyone.
The national board set up under managed competition wou ld be a
kind of Supreme Court of Health, in that it would be independent of
Congress and yet would have enor mous powers over the health care
provided to every American. In theory, nothing would stop Americans
from buying additional care above that specif i ed by the board.
But the 9 purchase of supplementary coverage would not, in most
instances, be feasible under man aged competition. Few employers,
for instance, would purchase more than the standard board-specified
plan without a full tax deduction for th e firm or the exclusion of
the health benefits from the workers' incomes. The employer or the
worker in either case would be better off with the payment of the
equivalent amount in wages instead. If open enrollment and
community rating applied to such supp l ementary benefits as well,
as under H.R. 5936, it would be irrational to buy such coverage
until an individual became sick. But if this were permitted, the
health market would be unable to function. More over, many managed
competition advocates argue that such supplementary coverage should
be legally banned in any event, to ensure the maximum incentives
and competi tion to reduce costs under the standard government
plan.'o be covered under the government plan An additional issue is
that treatments might be covered that families do not want to pay
for but would be forced to buy. Given current political pressures,
the standard government-specified plan probably would include open
ended coverage for abortion on demand, generous mental health
counseling, drug a n d al cohol treatment, and treatment for AIDS
and for other diseases that may result from drug or alcohol abuse
or sexual promiscuity. The addition of such benefits would likely
make the standard government-specified plan quite costly. Moreover,
many consu m ers may not want such benefits for themselves, and may
have a conscientious objection to being forced to subsidize such
services for others The issue is not only what provisions that
individual consumers might want would not Restriction #3: Most, if
not v i rtually all, workers would be forced to buy their health
insurance from the insurers chosen by their HIPC, rather than from
an in surer of their choice on the open market Employees of larger
companies that might be exempt from the HIPCs would, like today,
still have only the plan or choice of plans picked by their
employers, rather than an open market choice If these employees
changed jobs, they would normally lose their current health
insurance plan as under the current health care system, and have to
par t ici pate in the health care arrangements established by their
new employer. All other fami lies would have to choose from among
the HIPC plans Restriction #4: The entire system is designed to
force consumers into HMOs and other similar managed care system s,
effectively preempting their choice of alter native systems.
A full tax exemption would be available only for lower-priced
managed-care systems with only a partial exemption for
alternatives. The state HIPCs also could limit the avail ability of
alterna tive systems, if they include any such alternatives at all.
Thus a HIPC might require all plans to be managed care networks.
Moreover, with the highly favored managed care systems signing up
doctors and facilities for their networks, little scope may rema in
for alternative, open choice, insurance or health care delivery
systems in any event. 11 10 CBO, op. cif pp. 9-10, 12.20-
21. Sex also pp. 15,21-23,28-29 10 Restriction #5: Under managed
competition, a family's choice of doctor would be greatly curtaile
d Consumers would be able to choose only among doctors affiliated
with their managed care network. And even here they may be subject
to restrictions imposed by their man aged care plan concerning
which among the network-affiliated doctors they may consult .
Americans would have to get used to limits of this kind As
Senator John Chafee, a strong proponent of managed competition.
explains Managed care, by its very definition, limits choice of
health care providers S]ome regulation is going to have to come int
o the lives of our constituents who are currently enjoying fee for
service type of medical care where they can go to any doctor they
want to any hospital they want to. That to a great extent, will no
longer be possible. 19 Restriction #6: A family's choic e of
services and treatments also would be greatly curtailed.
Under the dominant managed care model, doctors would lose the
freedom to provide services and treatments that they and their
patients thought desirable. Instead, insurers and government boards
w ould have the power to restrict services and treatments in order
to save costs.
The managed care insurers, having received a fixed fee from an
enrollee for the entire year, ultimately would choose what services
and treatment its doctors would provide in r eturn. Doctors
effectively would be on the staffs of the managed care plans and
would be subject to their policies and ultimate control. The
government would get into the act as well. The National Health
Board and its related federal agencies would study h ealth treat
ments and services, using data from its health care reporting
system. The Board then would seek to control what doctors provided
to their patients through federal practice guidelines, restricted
coverage in the national health plan, and other m eans. These deci
sions would be based on the judgment of these federal
bureaucracies, rather than the judgment of doctors and the
preferences of patients. For instance, surgery might be more
cost-effective in a certain instance. But for work-related or qu a
lity-of-life reasons, a pa tient may strongly want an alternative
form of treatment managed competition issued in May 1993, concludes
that under such a system Consumers would probably have less choice,
more limited access to many providers, fewer services , and slower
access to new technologies Consumers would have less choice about
the range of services covered by insurers as well as about the
providers from whom they could receive care For many of these same
reasons the Congressional Budget Office, in a m a jor study of 14
11 Indeed. Mr. Cooper has stated that, under managed competition my
guess is that fee-for-services medicine will be discouraged and
mostly die out Managed Competition: Wave of the Future AAPS News,
February 1993. p. 1 12 Enthoven, the lead i ng theorist of managed
competition. in fact disparages "free choice of doctor by the
patient" because it leaves insurers with no bargaining power with
the doctor. Enthoven, op. cir p. 25 13 Congressional Record, March
11,1993, p. S-2710 14 CBO, op. cif 11 The bottom line: Despite
being portrayed as vigorous consumer choice, managed com petition
is not really a system based on consumer choice and control.
Rather, employers managed care planners, and government-appointed
boards in reality would wield the pow e r and control ENSURING LESS
COMPETITION Managed competition would also greatly restrict
competition between insurers. This is ironic, because proponents of
the concept claim such competition to be one of its central
features. Yet insurers within each HIPC would be legally protected
from competition by insurers outside the HIPC. Since new plans
would need the permission of the HIPC be fore they could be offered
to consumers, the HIPC for each geographic area would consti tute
an artificial barrier to market entry by new competitors. In
practice, the well-estab lished large insurers likely would
dominate each HIPC, just as heavily regulated indus tries often
capture their regulators and use regulation to frustrate new
competitors.
Thus existing health insurer s would seek to use the HIPC to
close off entry by new insur ers or to thwart innovative,
alternative health care delivery systems In addition, under the
managed competition model, there would only be one HIPC for each
geographic area.
As a result, there would be no competition between HIpcs and
their affiliated insurers, and a cozy relationship would develop.
Thus consumers in each area would face what amounted to a cartel of
insurers, each selling exactly the same in surance policy.
Further, managed competition would eliminate or sharply reduce
one of the main fea tures of competition between
insurers-alternative and innovative patterns of coverage.
Insurers would each be required to offer the same, standard
policy, with supplemental variations sharply curtailed or
eliminated. This would further reduce the opportunity for many
competitors to find a market niche and offer new services to the
consumer Crowding Out Small Insurers. Over time, the number of
insurers competing within each HIPC would in all pr o bability be
limited to a few large insurers. The largest insur ers, who would
be big enough to organize a managed care network staff of doctors
and health facilities, would dominate the system. In signing up the
available doctors and facil ities, these in s urers would leave
little room for other insurers to compete, whether by de veloping
their own managed care systems, or using any other insurance model.
Small and moderate size insurers would be less able to develop full
managed care systems of their own, a nd would tend to disappear.
Ultimately, the thousands of health insurers now competing across
the country would likely be reduced to a handful of large, powerful
in surers in each geographic area. Consumers would have no choice
but to accept the car tels 1 5 Indeed, as Robert Moffit of the
Heritage Foundation noted, the HIPCs, as state-run institutions,
would be highly politicized. In Maryland, you would now have the
William Donald Schafer H[I]PCs; in New Jersey the Jim Florio
H[I]PCs; in Virginia, the Doug l as Wilder H[I]PCs; in New York,
the Mario Cuomo H[I]PCs, Republican-appointed H[I]PCs and
Democratic-appointed H[I]PCs. Robert E. Mofft, Overdosing on
Management: Reforming the Health Care SystemThrough Managed
Competition Heritage Lecrure No. 441, Februa r y 23,1993, p. 3 12 A
decline in options for consumers, and a contraction in the number
of suppliers, is projected by the Congressional Budget Office (CBO
In its recent study on managed competition, the CBO said
Specifically, to be effective in reducing th e growth rate of
spending on health care, a managed competition system would need to
result in a relatively small number of insurance organizations that
had substantially non-overlapping networks of affiliated providers
If a managed competition policy cont a ining these elements were
adopted and price competition among insurers increased the number
of insurers would probably be significantly reduced. Most primary
care providers a d some specialists, would be affiliated
exclusively with one insurer 16 This con centration of insurers
would be most acute in rural areas with little capacity to support
competing managed care networks.
A recent study published in The New En gland Journal ofMedicine
found that 29 percent of Americans live in areas that could not
suppo rt as many as three separately functioning managed care
networks, even assum ing they shared hospital facilities and many
specialist services. Only 42 percent of Ameri cans, according to
the study, live in areas that could support three fully independent
man aged care networks.
As a result, managed competition would not be what Americans
envision in the term competition-a market where the consumer is
king. It would mean instead a market dominated by a cartel of a few
giant, dominant insurance companies, ag ain backed by government
regulation. As Representative Pete Stark, the California Democrat,
says of managed competition, Were not going to have a Canadian
System, were going to have a HIPC system, and King HIPC will make
the decisions.18 17 REDUCED ACCESS AND QUALITY OF CARE Managed
competition also would inevitably produce reduced access to medical
care and reduced quality of care for most consumers.
The method of reducing costs under managed competition is to
give insurance comp a nies the effective power, through HMO and
other managed care models, to deny services to consumers in order
to save funds. Consumers pay the managed care insurer an up front
fee for medical care during the year, and after that the managed
care insurer d e ter mines what services and treatments its doctors
will provide the patient, based ultimately on the insurers judgment
rather than the judgment of the patient and his or her chosen
doctor. Doctors would be affiliated with particular managed care
insurers a nd would be subject to their policies and control in
order to receive their incomes. If they did not agree to this, they
would be frozen out of the health care cartel. So doctors would in
prac 16 CBO. op. cit p. xi 17 Richard Kmnick. David C. Goodman, Joh
n Manberg, and Edward Wagner, The Marketplan in Health Care Refom
The Demographic Limitations of Managed Competition. The New England
Journal of Medicare, Vol. 328, No. 6 January 14, 1993 pp. 148-192;
see also CBO, op. cit pp. 4041 18 Hilary Stout. Proposa l for
Health Care Cooperatives Draws Criticism as Some See Growing
Regulatory Role, The Wall Street Journal. May 10, 1993, p. A12 13
tice be employees on the payroll of the insurers rather than
independent professionals re sponding to patients.
Insurance c ompanies consequently would be further inserted into
the relationship be tween doctor and patient with the dominant
power to determine what services the doctor may provide. Doctors
wou1.d lose their traditional freedom and control over their own
practices to give consumers the care they think best in their own
professional judgment.
Doctors instead would be responding to the interests and
preferences of insurance compa nies, rather than patients, because
it would be insurers, rather than patients, who woul d dominate and
control the flow of funds and payments to doctors and hospitals.
Consum ers would no longer have the power as under the current
system, to determine which doc tors receive payment and for which
services. Rather the managed care insurer woul d make those
decisions.
Managed care systems work well today, and are a preferred option
for millions of Americans. But this is all dependent on one
critical factor-if managed care systems go too far today in denying
care to consumers, the consumers can ea sily leave the system and
opt for alternative coverage. Managed competition, however, is not
based on such open consumer choice and market competition As
discussed above, managed competi tion is designed to force
consumers into managed care systems under the control of insur ance
companies and the government. Moreover, through its restrictions on
competition among insurers, managed competition would ultimately
leave a cartel of a few, large powerful insurers in control of each
geographic area.
Under this s ystem, managed care insurers would have far greater
power to deny con sumers the care they may prefer. With just a few
dominant managed care insurers essen tially all denying care under
the same general practices, consumers would not have any where else
t o turn. Indeed, with such greatly restricted competition and
alternatives, in surers would be more able to cut comers, at the
expense of quality, in order to save costs.
They could also slow the adoption of new technology and
innovative treatments. The few large insurers controlling each area
could even collude to adopt these practices and in flate their
profits Less for the Sick. The managed competition framework,
moreover, would include ad ditional incentives for the managed care
insurers to deny care to consumers most in need.
Since the insurer must charge the same premium to all consumers
regardless of their health, under the system known as community
rating the insurer has no financial incen tive to give the best
treatment to the most sick, since the i nsurer would not receive
addi tional compensation for doing so. To the contrary, the plan
would bear the added costs of maintaining top quality facilities
for the most sick and treating them, but would receive no
compensation for such costs.
Consequently, the managed care insurers would tend to limit
their facilities and capa bilities for treating the sickest
patients. Their facilities for treating cancer or heart disease or
AIDS, would in 211 probability become increasingly inadequate and
out of date ove r time. They will lack sufficient cancer
specialists or heart surgeons on their staffs, which they will
insist they just cannot find. They will move slowly in acquiring
new technolo gies and facilities for treating these diseases over
time. Indeed, they wo u ld even be eager to let the public know of
these inadequacies so the most sick would choose and impose their
costs on other insurers 14 Managed care networks generally work
well in todays markets. But managed competitions combination of
steering consumers into managed care systems, limiting competition
to a cartel of a few, large dominant systems in each area, and
imposing on these systems the incentives of community rating, is a
prescription for a health care disas ter for the sick and the
elderly who mos t need the best and most sophisticated health Care
Less Alternative Care. Managed competition would result in reduced
access and quality in other ways as well. Patients of one managed
care network would, of course not have access to the providers and
facil ities of other managed care networks, which they may prefer
at different times. Consumers who live in one geographic area and
work in another may find themselves limited to a network of
providers in one area or another.
For example, a worker who lives in Maryland but works nearby in
the District of Colum bia may find that he can only have a managed
care network with providers in the District.
Moreover, patients would lose access to practitioners of
alternative, non-establish ment medicine. Under a governme
nt-regulated system, insurance companies are unlikely to bear the
cost of retaining practitioners of, say, holistic medicine on their
managed care staffs. Specifically, they are unlikely to cover
practices or therapies that do not have the imprimatur of e s
tablishment medicine. Yet, medical conditions are sometimes cured
and lives saved only by turning to alternative renegades, whose
methods may one day be come part of the standard practice of
establishment medicine Less Innovation. Innovation would be slow e
d under managed competition, because new technologies and
treatments would be subject to long delays. The reason: the politi
cal, bureaucratic process to get coverage in the single, standard,
national health plan. The result would be similar to the effect s
of the len thy and time-consuming drug approval process of the Food
and Drug Administration. Moreover, the bureaucrats overseeing this
process would face strong political pressure from insurance
companies and employ ers to keep costs down, but little pre ssure
from a general public unaware of possible new medical technologies
and innovations. Averse to accepting risk or change, like any bu
reaucrats they would tend to slow or reject such new
developments.
The centralized managed care providers would raise an additional
barrier to such inno vations. Reluctant to absorb the costs of a
new technology, and not pressured by stiff competition or by
clients-who would normally be unaware of cutting-edge medical pos
sibilities-the plans would have little incentive t o incorporate
the latest medical technol ogy unless it cut costs. The uncertainty
of ever gaining approval for new procedures, new treatments, or new
technologies through this slow and bureaucratic gauntlet would dis
courage many innovators from even tryi n g to develop breakthroughs
h the first place Loss of Benefits. Employees of large companies
with generous health plans also would lose the rich benefit
packages they currently enjoy. Given the tax penalties for of
fering more than the standard plan, emplo y ers would likely limit
their health insurance contributions to the maximum tax-exempt
amount, which would be equal to the lowest 6 19 Paul Rubin.
Regulatory Relief or Power Grab: Should Congress Expand FDA
Enforcement Authority. Heritage Foundation Backgr o under No. 900,
June 1 1,1992; Sam Kazman. The Food and Drug Administrations Real
Problem Drug Unavailability, Heritage Foundation Backgrounder
Update, No. 112, October 4, 1989 15 cost managed care plan in their
respective HIPCs. This would mean a sharp re d uction in the
benefits in many current corporate plans. Even if the employers
were to give back the savings to the employees in increased pay,
the employees could not purchase replace ment coverage without
first bearing the burden of paying full federal, s tate, and local
in come and Social Security taxes on that income, sharply
increasing the cost of obtaining the same benefits they enjoyed
previously In fact, these large employers would have strong
incentives to dump their employees or retirees into the H I PC for
their area, rather than providing insurance themselves. They would
save administrative costs as a result, and if they are not going to
pay more than the maximum tax-exempt amount for the lowestcost HIPC
plan anyway, they would have no reason not to do so. Large
employers with an older or sicker work force could gain
substantially by paying the community rating premiums of the HIPC
plans, rather than organizing their own insurance plans, requiring
higher insurance rates to cover their greater risks. T he currently
generous benefit plans for employees of these corporations would
consequently be replaced by the much less generous and heavily
controlled man aged care plans offered by the HIPC. This means
other businesses with healthier employ ees would be a r higher
costs by having to share through the community rating premiums the
higher costs of the older and sicker work forces, and retirees, in
many large corpora tions WHY MANAGED COMPETITION WOULD NOT CONTROL
COSTS Managed competition is advanced first a n d foremost as a
system that will control and reduce rapidly rising health costs.
But the system fails to address the basic cause of rap idly rising
health costs. Indeed, it includes many elements that ultimately
would increase rather than reduce costs sup p orted, employer-based
third party payment system. Because some third party-in surers, or
the government through Medicare and Medicaid-pays most health
bills, both consumers and medical providers lack incentives to keep
costs down. So they do not shop for t he lowest cost care or seek
to avoid unnecessary care, and demand services even where costs
greatly exceed the benefits. Because consumers are not concerned
about direct costs, moreover, providers and innovators do not
compete to keep costs down The root cause of rapidly rising medical
costs has been universally identified as the tax 20 Managed
competition would do nothing to address this third party payment
problem.
Rather, it would perpetuate and extend it. In fact, it would
expand third party coverage t o everyone through a universal
mandate. One authoritative study estimates that expanding third
party coverage to the uninsured would alone add $30.6 billion per
year to national health costs because of increased utilization
under the incentives of third p a rty cover age2l At the same time,
managed competition would limit or preclude health plans with 20
For a general discussion of this problems, ste Butler, Talking
Points 1, op. cit 21 John F. Sheils, Lawrence S. Lewin, and Randall
A. Haught Potential Publi c Expenditures under Managed
Competition." Health Affuairs, Vol. 12, Supplement 1993, p. 233 16
high deductibles that reduce third party coverage and expand direct
consumer incentives.
It would also preclude medical savings accounts an innovation
that woul d encourage higher deductibles by allowing families to
establish tax-exempt accounts to cover direct purchases of medical
care. Instead, managed competition would impose a single, stan dard
health plan on everyone that, because of the political process, m o
st likely would in clude only a modest deductible. Indeed, many
people likely would have even lower de ductibles in the standard
plan under managed competition than they do under their insur ance
plans today, again adding to the third party payment proble m
Direct Consumer Incentives Needed. Managed competition seeks to
rely on competi tion among insurers and their managed care networks
to reduce costs. But that is only one part of the overall system of
incentives that would control costs in an open market.
Just as important would be direct incentives for consumers to
control costs when they seek care, translating as well into
direct-on-the-spot incentives for providers to control costs as
well. Studies show that expanded cost sharing through high
deductible s and co payments is nearly twice as effective in
controlling costs as managed care systems alone22 Without such
direct incentives, any system to control costs would always be
fighting a losing battle against the current incentives underlying
the demand o f millions of consumers and their doctors, who would
still be largely insulated from the economic consequences of their
daily decentralized health care decisions.
Managed competition would directly increase costs in numerous
ways as well. The leading propo sals would establish three new
federal bureaucracies: the National Health Board, the Health
Benefits and Data Standards Board, and the Health Plan Standards
Board. The proposals would also require a new HIPC bureaucracy in
each state. This added bureaucra cy would necessarily drive up
costs. Managed competition also would re quire a new detailed
reporting and data collection system by all health providers nation
wide. This system would involve substantial new paperwork and costs
as well.
But the biggest fac tor driving up costs under managed
competition would be its reli ance on a single, standard plan of
health coverage for every family. Chosen through the political
process, it would ultimately end up covering numerous expensive
benefits sup ported by polit i cally favored interests. Even now,
as the Clinton Administration contem plates a standard benefits
package, there is pressure to include open-ended mental health
counseling, drug and alcohol treatment, open-ended treatment for
'AIDS, prescription drugs, d e ntal benefits, and even long-term
nursing home care. Mandating inclusion of such benefits necessarily
would drive up national health costs, just as state insurance
mandates have driven up local insurance costs.23 Besides the
general benefits, numerous spe c ialty practitioners, such as
chiropractors or acupuncturists or osteopaths, would lobby heavily
to have their treatments covered under the standard national plan
as well. Such groups already are campaigning to be included 22
MarkV. Pauly. "Killing with Ki n dness: Why Some Forms of Managed
Competition Might Needlessly Stifle Competitive Managed Care,"
paper delivered at American Enterprise Institute conference on
Health Care Expenditure Controls Political and Economic Issues,
April 21-22, 1993, p. 9 23 John C . Goodman and Gerald L. Musgrave
Freedom of Choice in Health Insurance National Center for Policy
Analysis, Policy Repon #134, November 1988 17 in the Clinton
benefit package. They will rightly see such coverage as essential
to the prosperity and possibly even survival of their practices.
Most, therefore, would fight hard for such coverage. Many would
doubtless succeed.
Adding on a Christmas tree of benefits would make the standard
plan under managed competition very costly. And extending full
third party coverage to all of these benefits would likely spur a
rapid acceleration of national health care expenses. Employers who
think that managed competition would reduce their costs are sorely
mistaken. What they would discover is a loss of control over what t
hey must pay for. And they would be stuck with costs driven by a
political process far more sensitive to interest groups than to em
ployer concerns over health care costs.
Some proponents of managed competition claim that these
pressures to raise costs cou ld be constrained by price controls
and a fixed national budget for all health care. But this is an
admission that managed competition would not be successful in
holding down costs. Indeed if price controls and global budget
limits are the factors to cont r ol costs under a managed
competition framework that would otherwise increase costs, then
what is the point of adopting managed competition? Significantly,
Enthoven, Elwood, and other originators of managed competition
reject price controls and global budg e t limits as inconsistent
with managed Competition. Indeed, Enthoven compares global bud ets
to bombing from 335,000 feet, where you don't see the faces of the
people you kill!4 And well they should, for managed competition is
based on the idea of creating a price compe tition among managed
care plans, and a price competition is not possible if the govern
ment is setting prices then that would result in further reductions
in access to and quality of care, as these mechanisms would
arbitrarily starve the hea l th system of funds to reduce c0sts.2
25 In addition, if price controls or global budget limits are added
to managed competition A TROJAN HOWE FOR BIGGER GOVERNMENT Managed
competition would add to the nation's health care problems, rather
than solv ing th em. It would also prove to be the vehicle for a
huge expansion of government.
Managed competition would mean'a major tax increase by capping
the tax exemption for health insurance in each geographic area at
the premium level for the lowest cost plan in tha t area's HIPC. It
would also involve a major increase in welfare spending because the
government would pay large, means-tested subsidies to everyone at
lower incomes to pay for premiums of the standard,
government-specified health plan. Under H.R. 5936 fo r instance,
the government would pay full premiums for everyone in poverty, and
con tinue some subsidies at income levels up to 200 percent of the
poverty level. The poverty 24 Enthoven made the comment during a
recent conference on health cam reform, as r e ported in Health
News Duily January 11, 1993, p. 2 25 Stuart M. Butler The
Contradictions in the Clinton Health Plan Heritage Foundation
Backgrounder No. 924, January 12, 1993 26 Edmund F. Haislmaier Why
Global Budgets and Price Controls Will Not Curb Hea l th Costs
Heritage Foundation Backgrounder No. 929, March 8,1993 18 level for
a family of four in 1992 was close to $14,000, meaning subsidies
would con tinue for four-person families up to almost 28,000 in
income. At the same time, the pro posals include n o broader
reforms to ensure this increased welfare spending would not add to
the counterproductive effects of the current system in encouraging
non-work, fam ily breakup, and long-term dependency. Paying full
health care premiums for everyone below the po verty line would
substantially increase the reward for not working, and phas ing out
these added subsidies would add to the effective marginal tax on
work effort.
Any increase in health care subsidies for low-income recipients
should be adopted in the context of broader welfare reforms to
ensure that these added subsidies do not add to the
counterproductive effects of Americas welfare system as well.
But that is only the beginning. Managed competition would also
be used to fund many other big government so cial programs.
Lawmakers could do this simply by adding long sought benefits to
the standard, government-specified health plan that almost everyone
would effectively have to buy. The premiums for that health plan
paid by almost every one would then effect ively serve as a tax to
finance these big benefit programs.
Consider the promotion of elective abortion. Adding unlimited
abortion on demand to the standard health plan would finance, at a
shake, free unlimited abortions not only for the poor, but also for
everyone else, effectively using the standard health plan premiums
as a new tax for funding by general taxpayers. Consider also
expanded drug rehabilita tion programs. Adding drug and alcohol
treatment to the standard health plan would pro vide such bene f
its for everyone without limit, again financed by the premium tax
that everyone must pay for the standard health plan. Open-ended,
unlimited treatment for AIDS and other sexually-related diseases is
another example of services that could be fi nanced thro u gh this
premium tax as well, again by adding such treatment to the standard
health plan. The same would be true for long-term care. Overall,
through this process congressional liberals could obtain massive
new social spending increases in new off budget s pending and
taxes, effectively hiding the financial impact of this spending on
Americas taxpayers.
A Back-Door Canadian System. Finally, with a highly regulated
managed competi tion framework in place, it would be much easier to
impose a full-blown Canadia n-style national health system on
America. Such a system would result from just a few simple changes
in the managed competition structure 1) The premiums paid to
state-run HIPCs would be replaced by a uniform federal tax such as
a payroll tax 2) The HIPCs would then distribute these funds to the
established managed care net works through a formula based on their
expected utilization, and advise residents in each state to choose
among these networks for their care, similar to the process in the
Canadian pro v inces 3) The government would then impose an
expenditure limit on these networks, equiva lent to the funds they
received from the HIPCs-again, just like the Canadian medi cal
budget caps 19 The resulting system would be indistinguishable from
the Canadian national health care system, and would have all of the
same negative effects, such as waiting lines, de lays in treatment,
and the tragic loss of the current expansive access to high quality
so phisticated medical technology enjoyed by the average America n
2 JOB LOSSES UNDER MANAGED COMPETITION If managed competition
includes a mandate that employers purchase a health ackage for
their employees, that would destroy jobs by raising the cost of
employment? H.R 5936 includes no such mandate, and thus would not
lead to a universal health system.
One recent study estimates that the employer mandate advocated
by Enthoven and the Jackson Hole Group would cause the loss of
about 1 million jobs in small businesses of less than 500
e~nployees The study also estimates t hat about 16.3 million
workers, or almost 25 percent of all small business employment,
would face the risk of prolonged layoffs, lost benefits, and plant
closings THE ALTERNATIVE-REAL CONSUMER CHOICE Instead of
government-regulated managed competition, wh a t is needed is open
compe tition, with consumers making the central decisions over what
their benefits will be. That would be provided under the Heritage
Foundation Consumer Choice Plan.30 Legislation based on the
Heritage proposal was introduced last yea r by Senator Orrin Hatch,
the Utah Republican.
Under the Heritage plan, unlike managed competition, there would
be no requirement for every American to have the same coverage
through a comprehensive standard health insurance policy, only the
minimal regula tion that families must obtain catastrophic cov
erage-to protect society from "free riders" who could afford
coverage but would 27 28 29 30 Edmund R. Haislmaier Problems in
Paradise: Canadians Complain About Their Health Care System,
Heritage Foundation B u ckgrounder. No. 883, February 19,1993;
Edmund F. Haislmaier Northern Discomfort: The Ills of the Canadian
Health Care System Poficy Review,Vol. 58, October 1,1991; Edmund F.
Haislmaier, "Perception v. Reality Taking a Second Look at Canadian
Health Care," Heritage Foundation Bu&rounder N0:807, January
31,1991; John Goodman Beware of National Health Insurance Herituge
Lecture No. 276, August 1,1990; Michael Walker Why Canada's Health
System is no Cure for America's Ills Heritage Foundation Infem'onuf
Bri
ng No. 19, March 13 1989.
Edmund F. Haislmaier The Mitchell Health America Act: A Bait and
Switch for America's Workers Issue Bulletin No. 170, January
17,1992; Stuart M. Butler, "Why 'Play or Pay' National Health Care
is Doomed to Fail Herituge Lecture No. 329, August 14, 1991.
CONSAD Research Corporation, "The Employment Impact of Proposed
Health Care Reform on Small Businesses,"
May 6,1993.
In addition to the Heritage studies cited earlier, see Stuart M.
Butler and Edmund F. Haislmaier, eds A Nutionuf Health Systemfor
Americu (Washington, D.C The Heritage Foundation, 1989 Stuart M.
Butler, "Assuring Affordable Health Care for All Americans Herituge
Lecture No. 218, October 1,1989; Stuart M. Butler Using Tax Credits
to Create An Affordable Health System," Heritage Foundation Bu c
kgrounder No. 777, July 26,1990; Robert E. Moffit Consumer Choice
in Health: Learning from the Federal Employee Health Benefits
Program Heritage Foundation Buckgrounder No. 855, September
23,1991; Stuart M. Butler Why Conservatives Need A National Health
P lan Heritage Lecture No. 442, March 23,1993 20 choose to rely on
taxpayers to pick up the tab if they or their dependents had a
serious ill ness. Beyond these minimal requirements, consumers
would be free to purchase what ever additional provisions or cov e
rage they preferred. To help them pay for coverage families would
receive tax credits and any money now being spent on coverage by
their employer 31 Families would receive tax credits for three
kinds of health care purchases 1) health insurance 2) payment s
they made directly to a doctor, hospital, pharmacist, or other
provider 3) contributions to a medical savings account, which would
be a special account set aside The Heritage Plan would not require
consumers to purchase their insurance through a HIPC, bu t would
allow them to buy their coverage from any insurer in the open
market that they preferred. Consumers and businesses could
voluntarily form and join HIPCs to purchase insurance if they
preferred to do so, and legal restrictions against such collec ti
ve purchasing would be removed. Families also could buy a plan
through some other or ganization, such as a union, church, or farm
bureau, and obtain the tax credits.
Unlike managed competition, the Heritage plan does not establish
any requirement or instit utional bias forcing consumers into
managed care systems. These systems would compete on the open
market on the same terms as everyone else. Such a free market would
allow for the development and marketing of alternative health care
delivery op tions, ena b ling entrepreneurs to take advantage of
new technologies and new systems of health care delivery to
patients without timeconsuming bureaucratic delays trol. Consumers
would make the decisions, and have ultimate control over the funds
and where they go. Th e entire health care system, therefore, would
be forced to respond to them, rather than to employers, insurers or
the government, as under most other propos als. Consumers also
would have maximum freedom of choice regarding all aspects of their
health care , including services, treatments, providers, coverage,
and insurers.
Unlike managed competition, the Heritage plan would also
maximize, rather than re strict, competition among insurers and all
health care providers. The Heritage Plan would also maximize,
rather than restrict, access to and quality of care, allowing
consumers to purchase the services and quality they prefer. It
would create a competition among insur ers to keep costs down as
they vied for consumer favor. But it would also maximize mar ket i
ncentives for consumers to control costs by avoiding unnecessary or
overly expen sive care. This in turn would result in stiff
competition among providers and innovators to meet this
newly-heightened consumer concern by reducing costs. At the same
time th e Heritage plan avoids the added costs of unnecessary
additional bureaucracy and regu lations imposed by managed
competition. The Heritage Plan would consequently reduce rapidly
rising health costs in accordance with consumer preferences for
future out-of- p ocket medical expenses The Heritage plan
consequently would place consumers at the center of power and con
31 Low-income families not paying taxes would receive "refundable"
credits, equivalent to vouchers 21 CONCLUSION Health care policy
makers only have two choices in designing reforms to reduce health
care costs while achieving universal coverage. Either they can
establish true markets in health care, with market incentives and
competition to reduce costs. Or they can adopt some regulatory
scheme where the government attempts to reduce costs by arbitrarily
ra tioning and denying care through one system or another. Managed
competition does not involve some sort of third way that enables
policy makers to avoid this choice.
Managed competition would involve so much heavy-handed,
unnecessary government regulation and control that it would
ultimately fail to create true open market competition and
effective market incentives to control costs As a result, it would
ultimately fail to re duce health care costs. I ndeed, because it
would extend and perpetuate the third party payment problem
underlying the health care cost explosion, add new political
pressures to the system to expand benefits favored by politically
powerful special interests, and en shrine costly r egulatory
requirements and new bureaucracies, it would likely increase rather
then reduce costs.
Along the way, managed competition would greatly restrict
consumer choice and con trol. It would also greatly restrict
competition among insunk, ultimately lea ving consum ers to face a
cartel of a few larger, dominant managed care systems in each area.
In the end, such a system would produce sharply reduced access to
and quality of care for the average American. It also would produce
higher taxes, more special interest spending more government
regulation and control, more government bureaucracy, and a short
term way station to a full-blown Canadian system after managed
competition inevitably fails, resulting in the ultimate tragedy for
American patients.
The Her itage Consumer Choice Health Plan shows how to establish
true open market competition and incentives. It would consequently
solve Americas health care problems slashing runaway costs
increases, while achieving universal coverage. It would accom plish
this precisely through expanding consumer choice and control, and
market competi tion, maximizing along the way the access to and
quality of care that Americans desire.
Managed competition, by contrast, would be a seriously harmful,
heavily restrictive fail ure 22