Messaging Priorities
Address and allay concerns:
- Show ESAs work for all students, and especially those with special education needs
- Emphasize choice and accessibility for students of all incomes
- Highlight positive affects on schools, including funding that truly benefits students
Source: Recommendations based off an online survey using a national representative sample of 879 U.S. voters conducted January 20, 2016 with a margin of error of ±3.3%.
American Perceptions Initiative is a project of The Heritage Foundation’s communications team.
