Report Education

Universal Education Choice: Messaging on Education Savings Accounts

February 3, 2016 1 min read Download Report

Authors: Mark Schreiber and Elizabeth Fender

Messaging Priorities

Address and allay concerns:

Show ESAs work for all students, and especially those with special education needs
Emphasize choice and accessibility for students of all incomes
Highlight positive affects on schools, including funding that truly benefits students

Source: Recommendations based off an online survey using a national representative sample of 879 U.S. voters conducted January 20, 2016 with a margin of error of ±3.3%.

American Perceptions Initiative is a project of The Heritage Foundation’s communications team.

Authors

Mark Schreiber

Director, Strategic Marketing

Elizabeth Fender

Director, Marketing

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