Messaging Priorities
Focus on the specific impact to Americans and their communities:
- Higher prices
- Fewer choices
- Reduces the everyday person's access to credit
- Raises the costs of providing loans
- Passes costs down to consumers
Source: Recommendations based off an online survey using a national representative sample of 1,377 U.S. voters conducted August 3, 2016 with a margin of error of ±2.6%.
