American Perceptions Initiative

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American Perceptions Initiative

Up-to-date analysis of current trends in public opinion, communication, and polling to provide insight about the relevancy, credibility, and support for specific policies, concepts, messages, and language used to advance policy priorities.

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American Perceptions Initiative (API) is a project of the Center on Public Opinion focused on providing timely, strategic market research capabilities to help Americans effectively talk about and advance conservative policies.  Visit the our Public Opinion page for more studies and analysis and Methodology for more information on API research tools.