The American Perceptions Initiative (API), is a project of The Heritage Foundation, which conducts market research on a number of different public policy areas. This research gauges the public’s level of support and agreement for specific issues and determines how to communicate conservative policies clearly and effectively.
 

The American Perceptions Initiative’s research is conducted in partnership with Heart+Mind Strategies and Maru, and is fielded online with the Springboard America platform.Heart+Mind Strategies is an experienced consulting firm specializing in winning the hearts and minds of the people that matter most to their clients’ success.

Maru hosts the Springboard America platform, a high-quality panel of over 300,000 U.S. panelists. Studies are conducted online among a representative sample of the U.S. adult population, balanced on age, gender, and region

Sample size, make up, and comparable margin of error, varies across studies. For most studies based on the total sample of U.S. voters, the margin of sampling error for a similar probability sample is +/- 3 percentage points at the 95% confidence level. For specific sample size, make up, and margin of error, please see each study.