When historian Samuel Huntington wrote his seminal article about
the "Clash of Civilizations" he did not have in mind the conflict
between the United States and France, but between Islam and the
West. If he is so inclined, however, Mr. Huntington will find much
material in the clash of American and French world views, the
latest example of which was the debacle over the passage in Paris
last week of the Treaty on Cultural Diversity in UNESCO's cultural
committee.
The Treaty gives other countries the right to keep out American
cultural exports in the name of preserving their own cultures -
guess who is keenest on doing this, wink, wink. It was passed by a
vote of 148 to 2 with four abstentions, the two being the United
States and Israel. (The four abstentions were Australia, Liberia,
Honduras, and Nicaragua.)
In the French media, which did not even try to contain their glee,
the vote was characterized as the rest of the world against the
United States. After years of losing international clout, slipping
influence in the European Union, and falling behind economically,
the French finally have a win against the "Yankees," and they are
celebrating like crazy. They even got our friends the British on
board with this vote, a real disappointment.
Most Americans will not have heard of this obscure document, which
has been 10 years in the making. After all, Americans tend to be
busy doing and creating new things, not writing long treaties about
them, something the French happen to be particularly good at. Yet,
one major problem for the United States in the 21st century will
surely be our lack of ability to grapple with the proliferation of
international instruments and regimes, like Treaty on Cultural
Diversity. These treaties are key tools for those who want to
constrain American influence in the world. In UNESCO, the United
States was at a huge disadvantage, as was our hard-working
Ambassador Louise Oliver, who fought heroically to change the
result. The United States only rejoined the organization in 2003,
after a 20-year absence as President Reagan had pulled the United
States out in protest against UNESCO's anti-American slant and its
culture of cronyism.
Negotiations leading to the Treaty on Cultural Diversity were
inspired by desperate French efforts to keep American culture at
bay, in this case movies, music and the printed word. Since 1998,
quiet negotiations have been proceeding through an
intergovernmental grouping called the International Network for
Cultural Policy. "Globalization," according to a committee
statement, "poses new challenges to the ability of governments,
civil society and the private sector to nurture [cultural]
diversity." In other words, in Orwellian fashion, this treaty is
aimed at limiting cultural diversity, not expanding it.
For Paris and its friends in Ottawa, the problem with
globalization is that it allows French and Canadian citizens to
watch American movies and buy CDs with American bands, which they
do in droves like other consumers the world over. "Why don't they
just make better movies themselves?" asked my teenage stepson,
getting to the crux of the matter. Consumer choice and globalized
international trade means competition on a scale with which the
French are deeply uncomfortable.
According to the French conspiracy mill, the U.S. government is
forcing French consumers to eat hamburgers at thousands of
McDonald's outlets that dot the country. This causes McDonald's
restaurants to be the object of occasional violent attacks by
French radicals. And according to fevered French media reports of
the last few days, the post-World War II U.S. Marshall plan for
France was conditioned on the import of American movies which in
turn made French consumers buy American blue jeans. And on and on
it goes.
Though the real purpose of the Treaty on Cultural Diversity is
political, it may well have consequences for the Doha round of the
World Trade Organization. Protecting "cultural expression," in the
treaty's vague formulation, could mean protecting anything from
Brazilian coffee beans to French wine. Paris is already
jeopardizing the entire Doha round by bitterly opposing the cuts in
EU agricultural tariffs necessary to keep the round afloat - in
order to "save" the protectionist Common Agricultural Policy.
The French political elite have now come up with the idea of
"alternative globalization." Le Monde put it this way: "Cultural
Diversity - a manifesto for another kind of globalization." The
French way of globalization involves global governance, global
taxes, global environmental regulation, and regimes like the Treaty
on Cultural Diversity. What it does not imply is global free trade
- or actual cultural diversity, of course.
Helle Dale is director of the Douglas and Sarah Allison
Center for Foreign Policy Studies at the Heritage
Foundation.
First appeared in The Washington Times